Jul 6th, 2010

Twidroyd (once named Twidroid) is making more waves than ever in the news today. They’ve announced that they’ve been acquired by TweetUp, Inc., a start-up that specializes in tweet promotions for increasing followers and ultimately driving traffic to your website.

Acquiring Twidroyd provides TweetUp with a number of strategic advantages,” said Bill Gross, CEO of TweetUp. “Twidroyd (www.twidroyd.com) is widely considered the best Twitter client for Android phones and it leads in market share, so its growing base of users will be a valuable source of well-informed feedback on TweetUp search on mobile devices. In addition, the popurls website (www.popurls.com), which attracts users looking for a convenient guide to the most popular sites, news, videos and blogs on the Internet, will be a natural spot to display TweetUp search results and gain user feedback. This combination should enable us to more rapidly refine our offerings, generating better user experiences for distribution partners and for users searching for the world’s best tweeters regardless of their choice of devices.

twidroid-pro

It’s being said that the name change is to avoid any licensing issues between the company and Lucas Arts over the “Droid” name (Verizon is one such company that enjoys their license to use the name on a majority of their Android devices).

Taking a quick look at the app reveals three big changes: the name (of course), a new “Suggest a Feature” menu item, and the TweetUp option on the app’s search section. Let’s say I want to run a search for “Android Phones”. If I searched using the regular Twitter search API, I would be greeted with more than a handful of “useless” tweets from people I don’t know (and couldn’t really care to know).

Using TweetUp’s option, on the other hand, I’m served up tweets and profiles from some great Android blogs (hint: Phandroid was one of the top results). Think of it as being similar to Twitter’s native “promoted trends and tweets” feature, except you’re actually being shown what matters to you and not what matters to Twitter’s wallets at any given point in time.

Whether or not this new acquisition and the features it brings to one of the biggest Twitter clients on the Android market is important to you, you can find the new version for download now (it also comes with a number of other fixes, changes, and features which are detailed in the changelog here).

[via Twidroyd]