Aug 21st, 2014

John Legere

T-Mobile has made a bold move today by announcing a new friend referral initiative. Instead of the usual unattractive offering of $20 that other carriers might give you for getting your friends signed up on their network, T-Mobile’s giving you something that you can truly use: unlimited 4G LTE data.

As it stands, T-Mobile’s unlimited LTE data plans come in at a minimum of $80 per month. With this new promotion, you could be on their $50 plan (unlimited data, 1GB of which is LTE) and end up with unlimited LTE goodness for one full year.

Your friend will also have access to that perk for the year, so both of you can bask in the glory of being able to download however much crap you want. And if you’re already grandfathered into unlimited LTE, T-Mobile will give you $10 per month on your bill — win, win, win.


The move is another great blow to the other carriers that should heat competition up even more. T-Mobile already had a pretty sweet deal in place for those who felt they were bound by their contracts (by paying for their ETFs) and this is just another big offer that will help them steal even more subscribers from the other three carriers.

Interestingly enough, T-Mobile has taken their marketing sights off AT&T and focused on Sprint this time around — their press release boldly calls the Now Network out by name:

Sprint’s customers have suffered much. They’ve endured the Framily.  They’ve endured America’s slowest nationwide LTE network.  And now again, the (ironically named) carrier has forsaken its loyal customers, offering its latest, “best deals” to everyone but its own current customers. It’s hard to watch.

Some might see it as a defensive stance due to Sprint seemingly stepping up their value and trying to take a bit of thunder away from T-Mobile under the direction of new Sprint CEO Marcelo Claure. Just this morning, Sprint announced a new $60 unlimited everything plan that should have everyone else worried.

Of course, T-Mobile might contend that no one will care about unlimited service if said service is shoddy, and they might have a point. But Sprint’s network is improving every day, and should they finally get over the poor performance hump everyone else better look out.

The promotion will begin starting Friday, August 29th and you’ll be able to sign up for it right here. Let us know if you’ll be taking advantage.

local_offer    T-Mobile