April 2010 AdMob Report Echoes Everything We’ve Heard About Android’s Growth So Far


Before we get started drilling down some numbers, I’m obligated to remind everyone that AdMob’s reports are based on devices that access their ad pool. This means that the actual number of devices in the ecosystem will differ from the numbers that AdMob’s reporting. This is not the most accurate representation of the market, but it’s one of the most detailed and perhaps the most recognized. Having gotten that out of the way, let’s begin!

Last week’s Google I/O conference was a big deal for Android – as it has been for the three years it’s been going on, now – and Google highlighted some great numbers for us to kick their keynote off. For starters, we learned that Android was seeing more than 100,000 device activations per day. This surprised us because not too long before that, we heard that the tally was up to 65,000 (by way of Eric Schmidt).

We also learned that Google was second (only to RIM) in United States smartphone sales in the first quarter of 2010. AdMob’s latest numbers seem to match up with that quite accurately. While their numbers are showing that the iPhone alone (and not the iPod and iPad variations) still trumps Android in the United States, it’s not by much. In the month of April, 10.7-million unique iPhones requested ads from AdMob’s network as opposed to Android’s 8.7-million.


Worldwide was a different story, though, with 27.4-million iPhones crushing Android’s 11.6-million unique requests. For what it’s worth – at least for the United States – Android is definitely going head-to-head with the iPhone and looks like it’s able to keep up just as everyone’s expecting it to.

Even with less unique devices, though, Android was still able to remain first in the United States for overall smartphone operating system share (second only to iPhone OS, which got surpassed in last month’s report, as well). Android accounted for 46% of the share compared to iPhone’s 38%. While Android remained the same from last month, RIM’s share made a small 2% nudge to knock iPhone’s share this month down by 1%.

iPhone still dominates worldwide, though, with the operating system accounting for 32% of the share opposed to Android’s 22%. Android did see a small amount of growth, though, as its worldwide share was able to increase by 4%, causing iPhone OS’s to drop by 5% (the other 1% dent came from Nokia’s Symbian OS, which remains at third place with 11% of the share).

If these numbers haven’t melted your brain yet, be sure to take a peek at the full report for yourself for a detailed breakdown of AdMob’s latest findings across the entire board.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

Is Samsung Trying to Take Back Their Word on a Behold II Update?

Previous article

T-Mobile CEO Robert Dotson To Resign After 15 Years Of Service

Next article

You may also like


  1. Somehow the text doesnt fit the charts or am I misunderstanding something?

  2. @Mr_N1ce please elaborate.

  3. Don’t really understand why they would put the iPad and iPod in the stats, they are not exactly cellular devices. People buy iPads and iPods for entirely different reasons than buying a cell phone.

  4. @Aieres Android tablets and mids also aren’t cellular devices.

  5. Maybe if they started bringing some more (read:more than 3) different models our way, we (the rest of the world) might be able to do as the US does in android adoption

  6. It’s simple. US has marketed Android, the rest of the world hasn’t. If the UK had a BIG marketing campaign similar to the “drooooid” one. the sales would be there. Now is a good time to as android is gaining momentum here

  7. This doesn’t make sense:

    “Even with less unique devices, though, Android was still able to remain first in the United States for overall smartphone operating system share (second only to iPhone OS, which got surpassed in last month’s report, as well).”

    How could Android be first, yet be second to iPhone OS?

  8. check out the desire in the UK, its doing very well
    But where is the Droid incredible? i thought it had good sales

  9. The text is way off in this article. According to admob, iPhone leads the way both nationally and internationally yet you write “Android was still able to remain 1st in the US for overall smartphone operating system share(second only to iPhone OS.” Also, where are you getting the statistics for RIM and Nokia?

  10. @Quentyn Kennemer: Ah, ok, now I got it. The chart is showing sales in million not percentages. Its just confusing since the rest of the text talks about that Android beats the iPhone in the US

  11. @John – These stats are only up until the end of April. I would expect the HTC Desire would shoot up in April in the UK and worldwide as it has been the best selling phone since it came out (at the end of April which is why it didn’t make much of a dent in April figures). The amount of Android phones which have been sold in the UK over the last month I wouldn’t be surprised if Android surpasses iPhone quicker than this report would suggest (according to a major UK retailer of phones the SE X10, HTC Legend and HTC Desire have all individually outsold the iPhone in all its variants over the last month so together and with the other Android phones I wouldn’t be surprised if Android has outsold iPhone 5:1). Also in June Android will become even more mainstream with the release of the HTC Wildfire (apparently this is at the top of the pre-order bestseller charts!).

    I am not certain, but I also think the HTC Incredible only came out at the end of April/beginning of May in America which is why this doesn’t appear.

Leave a reply

Your email address will not be published. Required fields are marked *

More in News