Spotify’s video service was announced way back in May 2015, but it took a while longer to get the goods than we’re typically used to. That’s not too surprising, though, as the platform is a radical shift in strategy from the company which has primarily focused on music streaming.
The Wall Street Journal is reporting that the service will launch this week. Android will be first in line to get the goods, surprisingly, though it won’t take long after that to reach iOS and other users.
Spotify Video is aiming to serve up short clips from content makers like BBC, Comedy Central, ESPN, Maker News, MTV and Vice News. The company will also obviously emphasize videos that are themed or focused on music.
Let’s be clear: Spotify isn’t trying to become YouTube. You probably won’t be browsing for hours and hours and stumbling on new content all the time. The company won’t even be trying to monetize the feature much as ads will be minimal. Instead, it’s a play to keep you engaged, which Spotify hopes will encourage you to spend more time within the app (which in turn might encourage you to pay for Spotify if you aren’t already). We’ll have to wait until the service is in our hands to see if it’s as compelling as Spotify has made it sound.