Report says iPhone users watch twice as much video as Android counterparts

A new report from online video provider Ooyala says iPhone owners watch twice as much video as Android users, a number that highlights a discrepancy in most recently reported market share figures. According to the firm’s data, 67 percent of all mobile video is consumed by iPhone users, but Android accounts for 68 percent of the overall device market. So what gives?

No one is quite sure, to be honest, butĀ FortuneĀ puts forth a few possibilities. The most popular explanation posits that IDC’s market share estimates are off, but other possibilities cite potential differences in habits between Android and iPhone users or quality of user experience. It could be that the iPhone and iPad more naturally lend themselves to video consumption, but that seems like a stretch. It is also hypothesized that Apple users fit a different economic profile and are more able to afford the excess bandwidth needed for video streaming.

Of course, an equally likely scenario is that Ooyala simply serves more iPhone users than Android users, skewing the data in that direction. The company currently serves about 200 million users globally. Ultimately, the data makes for interesting conversation but how meaningful it is, that’s up for debate.

[via Fortune]

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TAGS: iPhone , market share

  • Bogdan Petrovan

    Oh no, it’s the same “Android is for poor foreigners” narrative again, that Philip Elmer-DeWitt from Forbes digs out when he’s out of good things to write about Apple.

    • Marsg

      He must be constantly attacking Android considering Apple hasn’t come up with anything good since 2010

  • DethBySnooSnoo

    or, or…we are all playing ingress. Can we see the android vs ios stats on that?

  • Maximillion82

    That is especially weird because the tiny iPhone screens are not a very good platform to stream videos. I watch many videos on my Android device. Could it be that Android users (often note geeky, which could mean higher education level) are preferring to read their information while iOS users rather watch videos? It could also be that more iOS users are more prominent in social media and so stream more videos on Facebook.
    Also android supports more embedded videos instead of opening up a player and these clips often are not correctly fitting the screen and even more often don’t load. Which is an annoyance and could also be the cause that many android users avoid video all together.

  • hatboysam

    This is likely because of battery life. I know that’s why I avoid watching video on my GNex. My iPhone-toting friends have no such hesitation because watching one YouTube video won’t knock 5-10% of their battery off.

    • Michael Quinlan

      Must be a Verizon “Nexus”. I have no complaints about battery life on my GSM Nexus.

      • laren31

        My Optimus G dies quickly too. Happened with all my android phones save for the note 2

    • cns2007

      That would be a phone specific issue, not an Android issue.

  • Defenestratus

    Who the hell os Ooyala?

    Never heard of it.

    • bmg314

      Good point. End of conversation.


    • Steven Skwarkowski

      Probably the company that ran the survey….just a thought….maybe?

      • camelsnot

        again.. who are they? Anyone can run a survey and get the results they want. Anyone.

    • cns2007

      Also, how long have they had an Android app? If the iOS version is much older than the Android version, then yeah, you’re going to show more iOS users when compared to Android.

    • Christopher Robert

      Ooyala is probably responsible for 0.000001% of video views online (or less). Android users don’t seek them out because on Android you can watch embedded video in most browsers and it has a much better YouTube app.

    • iSuppress

      Apple creates such proxy-analysts every quarter to:
      1) boost weakening iDemand
      2) spread anti-Android FUD
      3) doubt Android popularity

      Then they push such news via their news sources to make it look “credible” using “credible” sources.

      Android is NOT 67%.
      It’s already 80%.
      Android = #1.

      Apple hasn’t OVERTOOK SAMSUNG in Q4 2012 like they hyped a few weeks ago, SAMSUNG has sold almost 70 million smartphones in Q4 2012. Alone.

      And we’ll celebrate 1 BillionTH Android soon.

  • Chris Bigg

    Yeah I watch videos on real video sites…Netflix, Youtube and Google Play…what is Ooyala?

    • Steven Skwarkowski

      Probably the company that ran the survey….just a thought?

  • Jroc869, Nexus-Life

    Its the watching of porn that puts them over the top

  • Tony Lai

    Cuz iPhone and iPad are used as toys to keep the kids busy for most parents.

    • PhilNelwyn

      Yeah, every time I visit my sister, I see my nephews watching Power Rangers videos on her iPad…

      Besides, people still confuse market share with user base.

      • oldarney

        It should also be noted that android comes with a great YouTube player, while the iOS install is optional… Meaning we have a built in option to ooyala.

        • PhilNelwyn

          Well, I don’t know exactly what it means, but Google and YouTube are on Ooyala’s partners page.

          • oldarney

            it probably doesn’t mean that they are combining their stats with youtube’s stats. Google has no reason to share that info.

          • PhilNelwyn

            My thoughts exactly.
            Just saying…

      • feztheforeigner

        HEY! Power Rangers isn’t stupid….

        • PhilNelwyn

          lol that’s exactly what my nephews say.
          Sorry, only my opinion

    • Matt Laney

      I have an 2nd generation ipod that my 19 month old watches Bubble Guppies on. We have a fisher price case that makes it nearly indestuctable. Its great for car rides.

  • Justin Lansdell

    There’s not much else you can do with an iPhone.


    It has to do with what videos OOYALA is referring to. They don’t monitor all videos on the internet.

    • iSuppress

      Oooyala is famous enough for Apple to make such a HEADLINE and hype it via Forbes/Mahsable/Zdnet etc.

      The goal is to just pour into the web distorted stats and misleading headline “ios is 68%” via one of their “credible” internet news sources.

      It’s called Apple’s marketing.

      Apple thinks that NOBODY cares where ios is still BEATS Android. Ooyala. LOL.

  • godrilla

    android users get more satisfaction faster from a bigger higher resolution screen.

  • Michael Dyne

    Would love to see the YouTube stats for Android v iOS. I do 90%+ of my YouTubing on my Android devices these days.

  • Michael Quinlan

    It’s not an economic issue, it’s that Android users have better things to do.

  • Thierry Soulier

    Very often webistes identify me as using an ipad when in fact I have a galaxy tab. Maybe this is where the difference comes from.

  • Psykhe

    Wrong headline. The source has it right – it says *Apple* users, not iPhone users.

    The report is fundamentally flawed. It puts both tablets and phones into one bag – but you will watch video on a tablet *much* more often than on a phone. And unlike with phones iOS still dominates the tablet market….

    /edit: I’m taking that back. In the original report they seem to differentiate between “tablet” and “mobile” and that video consumption pie chart is for mobile, aka only smartphones (and maybe iPod Touch?).

  • camelsnot

    Android users have stuff to do.

  • AndroidProfit

    What the hell is wrong with some of you who take a fuckin phone so personally. Take your meds.

    • Jamille Browne

      Quit being a troll

  • irishrally

    Interesting, because without flash it’s harder to watch porn on your phone/tablet.

    • Jamille Browne

      Theres a hack for that

      • irishrally

        hacking off?

        • Jamille Browne

          no… flash apk reworks by xda

          • irishrally

            Just a play on words. Didn’t know xda was deving for iphones now …

          • Jamille Browne

            Actually misread your statement

  • ljhughes8

    You can’t track me if I have my movies on a flash drive instead of streaming.

  • JulianZHuang

    most people who own android phone doesnt have internet or dont know how to use it.

    • Jamille Browne

      False on first account true on last. Every android phone today on the major carriers require some sort of data… now not knowing how to use their phone is partly true I have introduced people to android from iPhone and I have to show them everything.

    • OptimusL

      You are one of the most obvious trolls you iDrone lol

  • Alec Smith

    I’ve never heard of ooyala, but I can definitely say whenever I want to watch YouTube or Netflix I go to my mom’s iPhone 4s instead of my gs2 even though it has a bigger screen. I know people will down vote this without having tried either so whatever.

  • fechhelm

    This has been brought up before. What people are forgetting is the number of android phones that are activated by someone that doesn’t even want a smartphone but get pushed into one due to lack of feature phones available. When this happens they choose value, therefore no iPhone. So those numbers are probably very accurate.

  • laren31

    I believe this as sad as it sounds. Most android users bought the phone because it was cheap. Only cs, cis and other majors along these lines actually use the phone to its fullest the way I see it at school. Others that I see pull out Ipads actually use it for media consumption. I was downloading an app for a girl to backup her messages so I could reset the phone and restore the messages that she wanted to keep and she got so scared that I was visiting the play store. She thought that simply visiting the play store even over wifi would cost her money. It was the stupidest thing I have ever heard. But she is no idiot, this just shows how ignorant most android users can be. Most of the time when I look at their Android phones they don’t have anything installed and are surprised when they see mine. What’s even more silly is that they conclude that my phone is complicated because of the number of applications that are on mine which isn’t that much and it’s running the same android os.

    • Jamille Browne

      Okay she isn’t an idiot but thinks that automatically visiting the play store will charge her money…. And no its does not show how most android users can be because she is not your average user. Face it you know an idiot. Though granted these phones used to come with instruction booklets that people can read upon to figure things out but now it is a matter of using resources to find information out and people are too lazy to do a dang thing in general.

  • Jamille Browne

    Hmm… I have never til this day heard of ooyala

  • Jayshmay

    Android users need to better utilize their smartphone!

  • sstarz

    The real reasons is…
    Android offers more features and functions compared to ios and their users just can’t comprehend without watching instruction / explanation videos.

  • younes

    simple….its because iphone batteries last longer, so android users want to save battery life. we all know display and 4g are the two factors that account for battery consumption, so the two combined…!

  • Dr-Hack

    Is there any other thing we can do on iPhone ? I thought it plays only videos :/

  • chuckles87

    This is why we cant have nice things

  • Blah Blah Blah

    Obviously there’s more to do on an Adroid phone than to watch videos.

  • Unorthodox

    I don’t know man. During my 40 minutes ride home every day, I see all those dumb old ladies with iPads, and all they do on that beautiful and large screen is play Bejewelled. I, on the other hand, in that time frame manage to play some racing, watch a new episode of something, and sometimes read something too, all on a Note 10.1. Usually a person with an iPad wouldn’t even know how to put that DVD they bought while grocery shopping on the gadget. The report probably only reflects Netflix time, which I see no reason watching at home on a tablet, while there’s perfectly good flatscreen on the wall.

  • Dokan

    People I see on buses uses their iPhones to listen to music, via Youtube lol. :D
    I dont know why they dont just install an app for music streaming, which uses less data than youtube obviously. Thats how I do it on my Android device but no, I saw 5-6 people with their iPhones that listens to music but doesnt even watch the video lol

  • Alexander Borsi

    Does this count buffering? Because my friends iPhone buffers like mad, and my VNex plays with zero issues on the same network.

    So a 5min video takes 15 on his phone, where it takes 6mins on mine.

  • Marsg

    never heard of ooyala , their report has no ground, it should be renamed “iPhone users watch twice as many video on ooyala than Android users.

  • bluebayou

    that’s because iphone video integration is much smoother than android’s, imo. Youtube is simple and clean as opposed to cluttered and annoying. video lovers with shoddy battery life, check this out


    I don’t watch any video on my Galaxy Note ll. I’m always near a computer or my Asus Transformer Infinity android tablet. Why watch on a smaller screen with a big one nearby? I keep a 64GB SD card in my transformer infinity and I use it to watch anime. I also watch netflix on it in my bedroom off the nightstand where I don’t have a t.v.

  • cary

    This is only becuase ios users have absolutely no cobtrol of there phone so theres not much to do with it but text call minimum gaming and watch videos becuase of apples ridiculous amount of control on the products they sell …. unlike android wich just so happens to provide almost limitless cellular freedom :) poor ios rats trapped into the controlling world of apple hell yea to all of us here on team android for keeping the free world in the airwaves