Dec, 04 2012

In the world of advertising it becomes increasingly difficult to deliver a message in a way that will captivate an audience. Either it’s already been done, it’s too racy, or it’s just flat out not a good idea. This latest ad from Samsung for the Galaxy S3, the Korean company attempts to straddle the line between the latter two.

In the ad, a father is about to head out for a business trip when his two daughters tell him they’ve made a video for him to watch so that he can see his bundles of joy while on the plane.

They S Beam him the video no problem, but in comes the wife — she has a video for him too. The problem is that her video probably is not safe to watch in the plane… or any public place for that matter.

It would appear she’s made a solo sex video for her husband to enjoy, though that can only be an assumption on our part. But does anyone really think it’s anything else? I mean, now that I think about it S Beam/Android Beam is perfect for such a scenario — this would probably be the most secure way to send such a video to your other half with little chance of someone else finding it on the fierce waves of WiFi.

I guess I’m just surprised Samsung would make the notion no matter how subtle it is. I personally see no issue with it — I thought it was rather humorous, in fact. But with how “PC” our society has gotten (some people still get upset over PDA and kissing on television, for goodness’ sake) it’s refreshing to see that a company like Samsung is not above being edgy.

On another note, please tell me I’m not the only one who thought it was absolutely hilarious that the phone “bumps” sort of act like kisses in these scenes. Perhaps we’ve finally let technology take over our need for true physical affection… one can only dream. Be sure to watch the video for yourself above!

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