Jul 15th, 2021

If you ask me, Google’s in a pretty precarious position as we barrel towards the end of the year. The Pixel 6 and Pixel 6 Pro are arguably the most hyped Pixel’s ever, except for maybe the original Pixel. After seeing the failures of the Pixel 4 series, Google regrouped in 2020 with the Pixel 4a, 4a 5G, and Pixel 5. But this also marked the first year that Google did not release a flagship-level Pixel device.

There are rumors aplenty when it comes to Google’s plans for the Pixel 6 and 6 Pro. While we’re expecting an overhaul of the camera system and a drastically different design, something even bigger could be coming. Rumors and leaks suggest that Google has been working with Samsung on a custom-designed CPU, as Google plans to ditch Qualcomm for its own “Whitechapel” CPU.

It’s unknown just how well the Whitechapel chipset will perform, but it’s possible that Pixel 6 and 6 Pro could be nestled somewhere in between the Snapdragon 888 and the Snapdragon 780G. In addition to not having Qualcomm provide the processors, making the move to its own chipset will give Google the level of control we see from Samsung and Apple.

After the completion of its $2 billion HTC acquisition a few years ago, it’s now clear that this is the point Google was trying to reach. Google has seen success with the Pixel “a” series of phones, and we’re still awaiting the arrival of the Pixel 5a at some point soon. The success started by the Pixel 3a helped keep Google afloat after the disaster of the Pixel 4, but this move to the Whitechapel processor is a rather ambitious one.

Our question to you is – if the Pixel 6 ends up as a flop, should Google abandon the idea of a flagship?

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