Blu Life Pure XL announced — Snapdragon 800, 3GB of RAM, 5.5-inch 1080p display for $400



Blu has announced a new smartphone that offers a pretty decent value proposition for its cost. It’s the Blu Life Pure XL, which is a 5.5-inch 1080p device with a pretty significant spec sheet. It’ll come in at a base of $350, offering you the following internals:

  • Qualcomm Snapdragon 800 processor clocked at 2.2GHz
  • 2GB of RAM and 16GB of internal storage
  • 16 megapixel rear camera with 8 megapixel front camera
  • NFC, WiFi AC, GPS, Bluetooth 4.0
  • 2,500mAh battery
  • Android 4.2 Jelly Bean (upgradeable to Android 4.4 KitKat)

You can get the same exact phone with 3GB of RAM and 32GB of internal storage if you’re willing to pay $50 more. Software wise there won’t be a ton going on here, though unique unlocking features — such as double tap to wake and the ability to draw gestures while the phone is in sleep mode to launch into specific apps — add a bit of flare.

The 32GB + 3GB of RAM configuration was supposed to be available starting today on Amazon, though the listing has yet to pop up as of the time of this writing. You’ll be able to grab it in black whenever it does, though, with the white option coming along for the ride in just seven days.


Interested in the 2GB of RAM + 16GB of storage option? That won’t be here until June, unfortunately, so it’s up to you to decide if the extra bit of internal juice is worth another $50.

Of course, nothing has come close to beating the value proposition of the OnePlus One, but Blu’s immediate availability of their device could make a difference for some. We’ll be updating this post with a link to the Amazon listing if it pops up later today.

[via PR Newswire]

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. Funny how it looks smaller than the one plus one

    1. No LTE, battery capacity so so and small 32g internal storage with no mention of ext SD card support?

      Definately pass on this

  2. Doesn’t seem to have LTE, that’s a major omission at this point

    1. They seem to omit LTE from all of their phones, if I’m not mistaken. They have great phones, just no LTE and I’m not sure they have the best software support OS support, either.

      Edit: I stand corrected. They JUST started LTE support on a new phone:

      1. Stange thing is they came out with a T-mobile Compatible Studio 5.0, which is old as hell, but left out LTE on this one.
        Just seems strange, a few of there phones have looked interesting but are a no go without LTE.
        Though I know they are bigger in Latin America, I don’t know how much or if any LTE is available down there. Might have something to do with it.

        1. Their phones are nice with decent specs, but as you mention, aren’t worth it without LTE support. When you add in the fact that the Nexus 5 is a low cost phone with multiple carrier LTE, GSM, and even single CDMA carrier support, it would be silly for anyone to pass up on a Nexus and get a BLU product.

          1. agreed, I’m a nexus 5 owner myself :)

        2. LTE is readily available in a few countries in Latin America. I was in Colombia and my phone would connect to LTE constantly. BLU is just bad on both LTE support and software upgrades.

  3. If only this was the snapdragon 801!

    1. The 801 is just a OCed 800… Same chip different settings..

  4. The main soar spot is it is shipping with 4.2

  5. I’ve never heard of blu-life, but I have to say, the design itself is pretty nice. Very lumia-esque in my opinion.

  6. If it had LTE and Kitkat I would it for extra or emergency phone. It really has a lot of tough competition especially with One Plus coming out soon

  7. Let me guess, it doesn’t work on Verizon…

    1. Unfortunately

  8. still hasnt been listed on Amazon

  9. I’m about to return my second defective blu phone. I’m done with them…

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