While parents have differing opinions about when a child should first be introduced to technologies like tablets and the smartphone, there is no denying the cool factor of a new McDonald’s campaign launching in Asia. Utilizing the NFC chip built into many smartphones, the fast food chain is transforming their tables into virtual racetracks.
After downloading a free app, placing a smartphone onto a table outfitted with special NFC stickers sets it on a course filled with obstacles and mini-games. Say what you want about McDonald’s, but it’s a compelling concept that illustrates how the intersection of technology and imagination can affect play. It sort of makes you wish you were a kid all over again.