Quite a few of you have dropped us a line to let us know that Best Buy has an outrageously high price tag on its off-contract price for the Motorola Moto X. It’s $700, and that definitely would seem a tad too high for a phone of this caliber (let’s face it — the Moto X doesn’t scream overly-expensive). There’s only one problem with that — Best Buy’s pricing isn’t to be trusted. Best Buy often prices its off-contract smartphones beyond normal.
The reasoning? They don’t stand to make much money on the sale otherwise. Two-year contract pricing matches up with (or is sometimes better than) what carriers offer because Best Buy gets a sizable commission on that. Without a contract, they’re left up to their own devices to make money on each sale, and the end-result is usually an inflated price tag.
Take the Samsung Galaxy Note 2 I bought from Verizon, for instance — they were selling it for $700, while Best Buy had it for $800. That’s not to say for sure the Moto X will be cheaper than $700, but it doesn’t mean that is the price we can expect carriers to put on it. Let’s take a deep breath, wait, and hope that off-contract pricing for this thing is a bit easier to swallow when these carriers and Motorola share more details.
[via Best Buy]