HTC teases One Max with “Big things ahead” video? [UPDATE: Is that Robert Downey Jr.?]


HTC took a minute out of their day to post a teaser for something… big. After numerous leaks and rumors, we we think we have a good idea exactly what the HTC is alluding to, even if the teaser video doesn’t reveal much. In the video, we see a man with a suitcase riding inside a helicopter. He seems to be in a rush and upon landing, slaps some skin to another suit in sunglasses.

At the end of the video, we see the familiar HTC acronym this time with the company’s new motto (possibly only for this promo): “Here’s To Change”, and “Happy Telephone Company”. No matter what you call ’em, it looks like HTC is officially ready to move on from their “Quietly brilliant” slogan to something a little louder.

UPDATE: We’ve been tipped that HTC could be teasing something else entirely. If not the HTC One Max, then most likely an aggressive new ad campaign.

Chris Chavez
I've been obsessed with consumer technology for about as long as I can remember, be it video games, photography, or mobile devices. If you can plug it in, I have to own it. Preparing for the day when Android finally becomes self-aware and I get to welcome our new robot overlords.

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  1. I’m sorry, but “Happy Telephone Company” is just lame.

    1. you’re kiddin right

    2. very lame

  2. I’m rooting for Htc.

    1. And I’m rooting my HTC…

  3. announce and release this before the note 3!

    after watching the video, the guy in suit jumping off the helicopter with the suit case – isn’t that robert downey jr.!??!?! sure looks like it to me.

    1. It very well could be considering that he signed a marketing deal with them.

    2. Its definitely him.

  4. I want HTC to win. I absolutely love their innovations and designs. I cannot imagine a mobile market without HTC .

  5. Robert Downey JR face wasn’t even shown. HTC paid $12 million for this ad? Why? They need to show him actually using the phone and not the back of his head

    1. this is a teaser they will show him later in the next teaser

    2. This is simply a teaser to get the blogs talking about it. The $12 million was for a multi-year contract for multiple ads.

  6. HTC You bought out Spamdung and are shutting them down…. One can dream lol.

    1. They must have bought Samsung with all the profits they’ve made over the last few years…Oh wait.

  7. Is the thing that looks like a suitcase the One Max?

    1. LOL! He’s handcuffed to the black HTC One Max! Hahaha..

  8. one thing i don’t get is why release this teaser in low res? 480p seems to be highest you can choose.

    1. The video was posted to Vine. I am assuming that is the highest resolution upload that they allow.

  9. If that’s a 5.9″ screen, then that guy has some big hands, because it doesn’t look that big in the brief few seconds when they flash the phone…. and you know that they say about guys with big hands… they need fablets. Ah, reminds me of an embarrassing story from high school. I digress.

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