Less than a week ago, Instagram was in the news for making its way to Android, pissing iPhone users off, and procuring at least one million downloads in the Google Play Store. Its had quite the busy week, but it’s not over. Facebook today announced they will soon close a deal to acquire the company and app for $1 billion in cash and stocks.
Before you guys all let out a collective sigh, Facebook claims that Instagram will continue to exist and operate separately. Of course, the last time a major social network company bought a major client and promised it would continue to operate normally is when Twitter bought TweetDeck and pretty much killed it through the lack of support.
That’s a bit of a different situation, however, as Instagram isn’t a Facebook client and does not exist as an alternative. It’s more of an “enhancement,” if you will. A “companion,” rather. For now, Facebook leaves us no reason to believe they’ll eventually force the developers behind Instagram to abandon it and work on the social network.
So there you have it. With backing from a huge company like Facebook, the small company – 13 employee are the extent of its staff – gets some security for the future, Facebook gets a new cash cow, and users get the same old Instagram. If you want the formal version of all this let your eyes wander to the press release below.
Facebook to Acquire Instagram
MENLO PARK, CALIF. — April 9, 2012 — Facebook announced today that it has reached an agreement to acquire Instagram, a fun, popular photo-sharing app for mobile devices.
The total consideration for San Francisco-based Instagram is approximately $1 billion in a combination of cash and shares of Facebook. The transaction, which is subject to customary closing conditions, is expected to close later this quarter.
Mark Zuckerberg, founder and CEO of Facebook, posted about the transaction on his Timeline:
I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.
For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.
That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.
We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.
These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.
This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.
We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.