What’s a new month without a new Millennial Media Mobile Mix report? The ad-serving network reaches 81 percent of the mobile market, so their figures paint a pretty accurate picture of the lay of the land. Just remember, their data is based on ad impressions rather than polling or sales numbers, so they may not represent the most true version of events, but regardless the latest report has Android and iOS neck-and-neck for first place among smartphone platforms. Both sit at 38 percent of total market share, though Android remains on top of ad revenue at 54 percent.
That was the story last month, as Android continues to gain strong ground in the smartphone world. We expect holiday sales and December’s figures to bring us another big increase in share for Android come January’s report.