4 Effective Link Building Strategies to Help Grow Your Business


The content on your website has value only if your potential customers can find it through search engines like Google and Bing. The more high-quality Link building with First Page Australia that points to your content, the easier it will be for customers to find you, and the more likely they are to become repeat visitors who purchase your products or services over time. This guide will teach you the four most effective link building strategies to help you grow your business today!

1. Review Competitor Links

Use tools like Open Site Explorer and Majestic SEO to conduct a thorough link analysis of your competitors. Reviewing their links can give you ideas for how you might build up your own links; be sure to check out Broken Links, No followed Links, and External Referring Domains as well. 

The more quality links you can attract, the more competitive you’ll become within your industry. To make it easier to find new opportunities, consider using Google Alerts or other similar tools that notify you when new content is published on specific topics. Then reach out directly to bloggers who are writing about related topics in order to let them know about your business and see if they might want to work with you in some way. 

You can also try contacting local businesses directly by phone or email—many companies would be happy to help if they know they’re helping a fellow business grow! Just remember: Be genuine and respectful when reaching out, always. You never know who could have connections that could help advance your career or business!

2. Research What Makes a Good Link

As you build links, identify sites that have attributes that help make them successful. This can be difficult if you don’t know what a good link looks like. Try to get at least 10 links from one website and 5-10 links from several different websites before you try to secure your first 100 or so links. If possible, find out who is linking to them; if not then do some further research on those sites and see what makes them popular.

3. Know How to Get Links

There are many different types of links, but you will often see them divided into three categories: internal, external and paid. Internal links are essentially hyperlinks on your own website that link to another page. External links point back to your site from another website. Paid links will pay you for a backlink from their website.

4. Track Links Strategically

To create an effective link-building strategy, first consider which sites would be best for your business. While it’s tempting to choose high-profile or niche websites like Mashable and The Washington Post, it’s much easier (and more effective) to find partner sites that are in line with your target audience. To figure out where you want to focus your efforts, take a look at your social media followers, website analytics and general web presence. To make things even easier, try tools like BuzzSumo and AllTop; they pull in data from social media accounts and other sources.

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