Dec 10th, 2020 publishUpdated   Dec 11th, 2020, 7:12 am

There is no denying the fact that Instagram has recently become the cornerstone of most of the brands. It successfully drives traffic to the landing pages and helps in growing the traffic.  If you do not have a robust Instagram traffic, then you do not need to give up at all.

What you need to do is sharpen your strategies so that you can have organic following on Instagram.

Ways to get more Instagram followers

Optimizing your Instagram account

 It can be difficult for some of you to understand the secret behind grabbing an organic following on Instagram. The first step is that you should optimize your Instagram account. Your Instagram bio should be like the homepage of your brand.

 You need to have a captivating bio and images that personifies the image of your brand. Secondly, your username should be user-friendly.  The best approach will be to stick close to your actual brand name.

 The option to buy Instagram followers is always there. However, you should still try to get hold of organic traffic.  Try to link to product pages that link to campaigns on your Instagram account.

Try scheduling your content in advance

 When you post at the right time, then it can help to give your Instagram account more visibility. Your posts are bound to receive more engagement this way. Your objective should be to schedule your content in advance.

 You can make use of Instagram scheduling tools for this purpose. The benefit of this practice is that you can maintain a consistent flow of the content this way.

 Getting hold of brand advocates

 What you must remember is that it is critical to have a strong presence on your Instagram account and on other accounts also. The best approach is that you can sponsor user-generated content. Well, this way it will become easy to get your brand in the customer feeds.

It will be a smart idea to hold Instagram contests also because it will become easy for you to reach out to a large audience. Secondly, you should think along the lines to work with Industry influencers.

 Posting the content which your followers want

 However, make sure that you provide content of value to your customers. It will be a smart approach to learn the kind of content your followers want. Small details can make a difference when it comes to outperforming other Instagram accounts.

If you feel that your Instagram success strategies continue to fail, then you can buy instagram likes. Failure should still not hamper your efforts to gain organic traffic.

Steal followers from the rivals 

One of the easiest ways of identifying and bringing in new followers is by searching for the Instagram pages of your biggest rivals and interacting with their followers. Those individuals have also demonstrated a degree of curiosity in the items you bring merely by trailing your rivals. 

But how would you snatch followers from your rivals efficiently? By interacting with them, of course. There are several ways to interact with Instagram users, the more time you spend in it, the more benefits you’ll reap out of it.   

On Instagram, there exist three forms of interaction, such as: 

  1. Follow an User 
  2. Like a picture 
  3. Comment on a picture 

Don’t be shy to add any charm to your message by using an emoji or two.

Check for hashtags which convert 

One of Instagram’s most attempted ways to have followers is by hashtags. Hashtags have served as a significant tool for exploration for decades and have helped everyone to broaden their social presence. As a business person, you would like to grow your audience by having followers and this is exactly what you can do with hashtags. 

Here is how you can do this;

Find hashtags that aren’t too populated. For instance,   hashtag #love has more than 184 million images linked to it on the Social Media, which means that if you include the same hashtag in your post there are fair chances for your post to appear in search results if a user searches for the #love. 

But remember that, in an ocean of millions of photos and videos, trying to emphasize your Instagram material is not an easy job to do. 

You must select hashtags which are much more probable to be reviewed in your target demographic. These people will be more inclined to follow your profile if a valid link is created. One approach to group posts around hyper-relevant topics for your product and promotions is using brand hashtags.

Use keywords to feature in queries/search results  

People need to find your profile before they follow you on Instagram.  You do not find an extensive searching option there except the only two search fields;  name and username. 

Your username is your Instagram address. It’s a smart idea to keep it compliant with what you use on some other social networking sites, as it also makes it easier for individuals to reach you. While looking for your brand, use your brand name or even a variant of your name that customers are more likely to use. 

Don’t be boring 

You ought to look past the one-word, apparent hashtags whenever it comes to Instagram caption concepts. Well, if you really want to use those, use them but switch them up and use hashtags to share part of your background. Just don’t be Bland, be humorous, sarcastic, or crazy.

Remember that, narrating your story is the best way to attract an audience. 

Conclusion 

Ideally, your Instagram account should be everywhere. Your Instagram account must be listed with your website and other social media networks. When you create awareness about your brand, then it is the best way to acquire visibility.

Try these strategies to build up your Instagram audience. You will notice the fact that it will become easy for you to gain potential leads for your business.  Plus, customer retention also becomes easy with a strong Instagram account.

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