Samsung Galaxy S21 launch scheduled for last day of CES?


Samsung has always had a major presence at CES each year, unveiling dozens of new products across its lineup. That being said, the company has also never unveiled a major flagship smartphone at the show, opting for a dedicated event so that its high-end Galaxy S series smartphones don’t share the limelight with Samsung’s other products and anything the competition shows off at CES.

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That may soon change as a new report from Android Authority, citing “executives at Samsung’s Opera House outlet in Bengaluru” who claim that Samsung will officially unveil the Galaxy S21 lineup on January 14, the last day of CES. While global retail launch details were not shared, the source stated that Samsung Galaxy S21, S21 Plus and S21 Ultra (all powered with Samsung’s Exynos 2100 chipset) will go on sale in India, starting on January 29.

The store executives also confirmed that the Samsung Galaxy S21 Ultra will feature a 108MP sensor for its main camera and two 10MP sensors, one supporting a 10x optical zoom lens). Details of the phone’s fourth 12MP camera sensor were not shared. 

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Since CES 2021 will take place between January 11-14th as an online virtual event, it’s not surprising that Samsung has chosen to move up the launch of the Galaxy S21 series. While there will be plenty of product announcements during the week of CES, news coverage will be dramatically lower since thousands of tech journalists won’t be given the opportunity to go hands-on with the majority of new products that are unveiled. Also, by releasing the phone as early as possible, it allows Samsung to create more separation between the Galaxy S21 series smartphones and its competitors who will likely be launching their flagship devices in late February or even later. 

Nick Gray
I'm a life-long tech enthusiast who has a soft spot for HTC. After writing about tech for more than a decade, I jumped at the opportunity to take on the role of Editor in Chief at Phandroid. Please contact me at [email protected].

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