Sep 17th, 2014

When Motorola announced their new Moto X and Moto G, they debuted a series of ad spots that really caught our attention. Forgoing 3D graphics, the ads, which also include spots for the Moto 360 and Moto Hint, rely on practical sets and a bit of technical craftsman ship to pull off some impressive scenes that take place all over the course of a single, uninterrupted shot.

To see exactly what went into the making of the ads, which were filmed concurrently on a single soundstage with the same crew for each, check out this nice behind-the-scenes video Motorola has shared. It shows just how much planning, construction, and skill it really took to make these ambitious commercials a reality.

It’s always nice to see a bit of old-fashioned practical work in an advertising world that has been over run with cheap and easy CGI. The decision to go this route is a testament itself to the craftsmanship Motorola has put into their latest devices. Check out a couple of the ads below in case you missed the final result.