HTC was planning their own phone customization site


htc design studio

Motorola may be the first OEM to market with a fully customizable color scheme for a smartphone, but it looks like they weren’t the only ones thinking about it. New information obtained by the folks at The Verge suggests HTC was thinking about this feature as well. According to them, the company was looking to introduce the “HTC Design Studio,” a service that isn’t unlike Motorola’s Moto Maker for the Moto X (for which we recently ran a contest).

The original idea was to allow customers to customize the colors of one of HTC’s Windows Phones for Sprint — the HTC 8XT — but the plans were reportedly scrapped due to concerns over complexity. Apparently, the HTC Design Studio was even more flexible than the Moto Maker, as it would have allowed you to change individual colors for the camera ring, the speaker grill, the body and the various accents going around the device.

I can only imagine how much more popular HTC’s 2013 Android flagship — the HTC One — might have been had it launched with similar options. We may never know at this point, but perhaps Motorola’s willingness to get the ball rolling on the customization front with the Moto X will inspire HTC (and others) to think about providing deep customization options for flagship phones in the future.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. As long as the specs are decent enough to hate a nice user experience, stuff like this will get average consumers in the door. Moto played this one well IMO

    1. I hate a nice user experience too :-P

      1. Well this is awkward…..

        1. Eventually everyone will end up buying iPhone.

          1. No. I don’t want an iPhone. =./

          2. I would rather have no phone than an iPhone

          3. That’s just so stupid.

  2. Reggie Watts is amazing. I would have used this site. haha

  3. I think this could of sold more phones for HTC.

    1. It probably would have, but at what cost though?

  4. It would have been much better if it were the One.

  5. Sleep with your smartphone in comfort with
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    nightstand made for ALL beds with no clips or bolts. Very useful idea.

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  6. As long as I can put an old lady face on the back it’s cool with me

    1. That’s the “old woman face” dude again.

  7. The only negative I see about these customizations like on the Moto x is it will kill resale value and I’m not sure how insurance will work since normally you get a refurb replacement right away. Will you lose ur customized Moto x if you make a claim with azurion and just get a black/white refurb? And what will they do with the pink/green etc., custom message Moto x they received? Also just reselling ur custom Moto x could be tough if no one likes the color combo and custom messages

  8. It already takes two hours to manufacture and HTC One. I can’t imagine how long it would take to manufacture a customized HTC One. I’m guessing not much longer? I would’ve liked to see this customization tested at small scale at the least.

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      As long as the specs are decent
      enough to hate a nice user experience, stuff like this will get average
      consumers in the door. Moto played this one well IMO

  9. I have always wanted the One to be customizable since it came out, I hate how all the new colors have black plastic. I think blue on white and red on white would be much better than current options.

  10. Good for HTC.

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