Aug 14th, 2013

HTC made their deal with Robert Downey Jr. official yesterday when they released a quick 30 second spot with the actor. Hell, an entire press release came along with it, letting us know what “change” meant for HTC and the mobile world, and why this new marketing campaign would be awesome for them.

While the jury is still out on all that, the first of many advertisements featuring (and inspired by) Robert Downey Jr. has hit the internet. This full 2-minute affair features a bunch of whacky different scenes inspired by all of the crazy collection of words that can be built out of the collective letters of HTC’s name. It’s all over the place. It’s crazy. It makes no sense. And that’s why HTC has our attention. Go ahead and take a look for yourself in the video above.

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