Analyst: Google Nexus 7 sales have topped 4.5 million


Google has experienced healthy sales of their Nexus 7 tablet, but you won’t hear it from them. According to analyst Benedict Evans, the company has sold between 4.5 and 4.6 million slates since launching last summer. While the figure is a triumph for Google — the company had hoped to sell 3 million tablets by the end of 2012 — it falls short of some predictions. It doesn’t match sales of Apple’s iPad Mini and Amazon’s Kindle Fire, either.

As recently as December reports suggested that Google could move as many as 7 million Nexus 7 tablets by the end of last year. The current estimate, based on sales data from ASUS, Google’s partner in manufacturing the N7, still falls within the low range of initial projections.

Rumors already have the next Nexus 7 launching later this year. Improvements might include a higher resolution display, faster processor, and access to Android’s Key Lime Pie version.

[via BGR]


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  1. Having both the Nexus 7 inch tablet and the Kindle Fire HD and a Kindle FIRE. I must say I can’t tell difference they all have their specialties but for an overall 7 inch $200.00 tablet there isn’t anything better than the Nexus 7 in my opinion.

    1. Nevermind – Thought you said something different. I was a bad listener. :(

    2. Agreed, but for me, no Google Services = no sale, so it’s the N7 for me.

  2. Google really needs to work on availability. It was nearly impossible to get your hands on a 16GB retail Nexus 7 for months after the release.

    Also, nix the 8GB options for phones and tablets. You are wasting your production line creating a product that is going to sell way fewer units.

    1. not really on any of those. As Apple showed the world, faked supply constraints and lowering the estimate of initial sales drives up the consumer drive to own one. “What, they’re sold out again? They must really be good if they can’t keep them in stock.” fact. Secondly, lowering the price point via an 8GB version to attract new users is a good gimmick. Provided the user enjoys the product they will opt for the next higher capacity one in the future, thus buying TWO tablets versus not buying one in the first place. FACT.

      1. Faked supply constraints is one thing. Actually having major supply constraints doesn’t help.

    2. Contrary, I know some people that actually prefer the 8GB versions. IDK why, but they do. LoL!!

    3. You’re talking about a small niche of users (us) who clamor for vast storage and uber everything. The majority of consumers don’t care nor know the difference which is why the 8 gig kindle sold so well. All of my friends with Kindle Fire tells me they don’t really care if its 8gigs or 128gigs but the price difference justifies all.

      If you want google to go mainstream and sell tens of millions then you have to market to non techie geeks like us because we only represent a few measly million units in sales.

    4. Walmart sells them, you can pretty much get one anywhere these days.

  3. That’s because people don’t know about the Nexus 7. I work in IT at my school and students would randomly ask if they should get an iPad Mini. I always suggest the Nexus 7 for it’s price and hardware. I also show them the multiple users. That usually get’s people. LoL!!

    They have no idea it even exist.

    1. I agree. Apple has been advertising the bajeebees out of their products. The Nexus devices have all been from articles/blogs and word of mouth.

  4. just put a freaking sd card in it and you will have people beating down your door

    1. Listening to the radio the other day, a well-known talk show host said that he couldn’t WAIT for the iPad mini to come with 128GB storage. He was dying to buy it so he could put entire seasons of TV shows on it.

      I have 1.5x that much storage in my Transformer Prime, thanks to 2 card slots (1 on the dock).

      The problem is 2-fold:
      1) People who aren’t techies think Apple is the only game in town
      2) Lack of card slot in high profile Android devices means people have one less reason to buy them.

      These are easily solvable problems, but Google doesn’t care.

  5. I have nexus 7 and nexus 10 both are just awesome tablets. my kid hogs them all the time so I get to use em very little. but comparing them to my iPad, iPad has a slight edge due to some well scaled apps and games.

    I agree google needs to market these, anyone who sees my Nexus really likes them.

  6. Hardly anybody around here had them for christmas

  7. I

  8. I have a Nexus 7 and if they come out with a new one, i’ll have two at the price of one apple product. I am not a google nazi, I just simply can’t justify giving up my first born child to apple in exchange for an iProduct.

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