Jul 30th, 2012

The Apple vs Samsung trial kicked off today here in California and both sides are lighting  up their cannons, preparing for  war. In my head, this has all been playing out like those Spy vs Spy comics from back in the day, with both sides making strong arguments against one another, tossing around a lot of legal mumbo jumbo. If it’s been hard for you to follow along thus far, Samsung’s Chief Product Officer Kevin Packingham breaks it all down — real down — in an interview he did today with Wired. His view? It all comes down to rectangles. His opinion is that Apple is trying to claim a patent on things that they never owned. You know, that almost square shape with rounded corners that Moses held when returning from Mt. Sinai. Here’s what Packingham had to say:

“In terms of patents, we have a made lot of contributions in the design space as well. I would say the patents we’re struggling with — where there’s a lot of discussion and litigation right now — are around these very broad design patents like a rectangle. For us, it’s unreasonable that we’re fighting over rectangles, that that’s being considered as an infringement, which is why we’re defending ourselves. “

Now, his opinion of course with just a little bit of bias (just a little) and even though I’m currently writing this post wearing a “Team Samsung” shirt, I’d lying if I said the original Galaxy S didn’t look just a little like the iPhone 3GS. Still, you gotta admit, it’s pretty ballsy for a company — no matter who they are — to try and patent a simple rectangle. If you guys want to check out the full interview (it’s a good read), visit the source link below.


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