Feb 17th, 2012

While other companies have been busy sprucing up their product lineup for Mobile World Congress, LG has been focusing on revamping their…logo. OK, that’s not entirely true. LG is expected to have plenty of new handsets to show off including the successor to the Optimus 3D and a Tegra 3 device known as the LG X3, but a redesigned logo will feature on both.

Ahead of their big Barcelona press conference in a little over a week, LG has introduced to a new look for the Optimus logo. The new look is said to better reflect the design elements of LG’s signature Android smartphone line by focusing on the “metallic edges and slim shape” of their latest devices. The overhauled logo isn’t an earth shattering change, but its nice to see the Korean mobile maker working towards a unified standard in every aspect of design. Read the release below for a few more details.

LG to Transform Its Optimus Brand Logo with New Design-oriented Handsets

SEOUL, Feb. 17, 2012 – LG Electronics (LG) renews the logo design of its signature mobile phone brand, the Optimus, reflecting the company’s reinforced design leadership. The incumbent Optimus brand was initially introduced two years ago in line with the launch of the LG Optimus Q, LG’s first smartphone.

The new Optimus logo is designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up unveiled at this year’s Mobile World Congress (MWC). It embodies modern and seamless simplicity, which is the core for LG’s design philosophy for mobile devices.

With the new logo and desired specifications, LG will offer superior smartphones that bring design prestige to users seeking aesthetic beauty on technological devices. Also, the company’s commitment to raise the ante by offering best quality products to consumers will be further reinforced.

Further details regarding and a live demo of the new smartphones with the new logo will be offered at LG Stand (Hall 8) at MWC 2012 from February 27 to March 1.

local_offer    LG