Samsung Announces Super Bowl Ad Details


Samsung has just issued a press release detailing what they’d be doing for their first ever Super Bowl ad. Their advertisement – which will be a 90 second spot – will air sometime throughout the fourth quarter, an expensive gesture for any company to make. Bobby Farrelly, creator of There’s Something About Mary and Dumb and Dumber, will direct the commercial. Their press release focuses a lot on the note so we imagine their ad will be focused on that, as well. The Super Bowl airs February 5th, the same day that the Galaxy Note goes up for presale on its first US carrier – AT&T. Read on for full press details.

Samsung Launching Revolutionary Galaxy Note Super Phone with 90-second Super Bowl Commercial

DALLAS – January 31, 2012 – Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.1, is launching a revolutionary super phone, the Galaxy Note™ in the first-ever Super Bowl ad in the technology giant’s 71-year history.


“During the past six months we’ve launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America.  “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before.”


The game changing Galaxy Note required a launch platform just as significant which is why Samsung chose the largest event in North America to unveil this product – Super Bowl XLVI.

Samsung handpicked  Bobby Farrelly to direct his first ever TV commercial.  Farrelly, along with his brother, Peter, created the famous comedy films There’s Something About MaryDumb and DumberKingpin and Fever Pitch.


Another Super Bowl commercial first is Samsung using footage shot by the Galaxy Note’s HD-quality video camera in the ad.  Samsung is also one of the advertisers in the inaugural livestream of the Super Bowl broadcast.


The Galaxy Note ad will air during the 4th quarter of Super Bowl XLVI on February 5th.


An extensive digital and social campaign will accompany the ad release with Samsung Mobile US Facebook and Twitter followers gaining exclusive access to content and giveaways.


The Samsung Galaxy Note will be available for pre-order starting February 5th and go on sale at AT&T and Best Buy Stores nationwide on February 19th.

Key Product Features of the Samsung Galaxy Note include:

  • ·         Integrated S Pen™ Solution
  • ·         5.3″ HD Super AMOLED™ Screen (1280×800)
  • ·         Smartphone Portability with the Power of a Tablet
  • ·         Samsung Approved for Enterprise (SAFE™)
  • ·         1.5GHz Dual-core Processor
  • ·         Android™ 2.3, Gingerbread + TouchWiz®
  • ·         Kies Air
  • ·         AllShare™
  • ·         Social Hub
  • ·         Media Hub HD
  • ·         Enabled for 4G LTE
  • ·         8.0 Megapixel Rear-facing Camera with LED Flash
  • ·         2.0 Megapixel Front-facing Camera
  • ·         1080p HD (30fps) Video Recording
  • ·         2500mAh Battery
  • ·         eReader Capabilities
  • ·         Enabled For Video Chat
  • ·         16GB Internal Memory
  • ·         Expandable Memory up to 32GB
  • ·         Swype™
  • ·         AT&T Navigator®
  • ·         Bluetooth® Technology


[1] Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics, Q3 2011 U.S. Market Share Handset Shipments Reports.


About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visitwww.samsungwireless.com.


About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

Quentyn Kennemer
The "Google Phone" sounded too awesome to pass up, so I bought a G1. The rest is history. And yes, I know my name isn't Wilson.

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  1. Dumbest decision they could have made was air during the 4th quarter, half of the viewers only watch the Superbowl for the halftime show, and a quarter of them watch it for the commercials. Half of the viewers will stop watching after the half time show and if the first 3 quarters of commercials are weak more people will stop watching. Smart move was making it 90 seconds, that’s a whole break, bad move gettin’ your commercial a 4th quarter slot.  FAIL.

    1. I disagree.  This is a historic match between two football enemies, millions of people will be watching the entire game.

      1. My arguement wasn’t that millions wouldn’t be watching, it was that more than half of the people tuning in to the game would have stopped watching by the fourth quarter, and that’s of course and exaggerated statement. Airing the commercial right before the half time show will get you the most views, and if you’re spending nearly 10 million dollars you’re not looking for a 4th quarter slot, oh wait, unless your Samsung.

    2. Wrong.  According the Game Time app brought to you by Chevy, a poll was taken asking “What’s your favorite part of the game” these are the results:
      1st Half – 7%
      2nd Half – 76%
      Pre-Game – 2%
      Halftime – 15%

      So most people watch the 4th quarter.

      1. Lol. Why would anyone who doesn’t watch football download the Chevy “GAME TIME” app, be honest with yourself, that’s the worst source, and it doesn’t even include a commercial option. Sorry man, wrong. Samsung probably used that apps results to make their decision on behalf of your recommendation. Better change your address, you made em’ blow nearly 10 million dollars on a horrible spot.

    3. Hope you’re not in advertising.

      1. I hope you know how to use Google and common sense. Do yourself some research on when the Superbowl has the most views, why the majority tunes in, and advertisment affectiveness by quarter. This goes to everyone saying I don’t know what I’m talking about. You all don’t know what you’re talking about, I’m talking on fact and common sense, the rest of you saying I’m wrong are assuming when most people would tune in based on actual people who watch for the game, of course more football fans would watch during the last quarter. Now factor in the other half of people who don’t watch the game, you have a fail choice or maybe a last minute fill in for Samsung. By airing last quarter Samsung most likely gets 50% less views than someone who airs before half time.

        1. Link.  If you don’t mind.

          1. I provided the 3 key things to search in that post. Wont be hard to find something. I’m pretty sure you have access to Google.

          2. I don’t have access to Google. So I don’t believe you.

    4. At every super bowl party I have been to, half time is usually when we eat or talk. No one is watching. People watch near the end of the game cause that’s when the good stuff happens. 


        Are you being for real right now? Did you not read any of my comments?

  2. Android™ 2.3, Gingerbread Why???

  3. What? The 4th quarter is when everybody is glued to the tv watching who’s going to win the game… What are you talking about???

  4. FidelityNy you absolutely nothing about Superbowl advertising.

  5. :D Samsung feels that it is 1984 again!

    I love Samsung’s use of wordage. Reminds me of the “good times” that was Apple.

  6. Ad for galaxy note. I am going forward to the extended version of the avengers trailer.

  7. Ugh I wish this damn thing would work on tmobiles 3/4g or whatever the term is…ughh

  8. @ fidelity you fail. The commercial is slotted perfectly. No company would spend that much money on a slot without doing research. Most will be glued to the television during the 4th quarter. If your in bed by 10 pm speak for yourself. If I recall in the past Michael Jordan’s sneaker slots also took place after the 2nd half and he always put up big numbers following.

    1. Like I said in my long reply, go do some actual research for yourself, then come present your statement.

  9. FidelityNY is right.  It’s been proven that the first quarter is the best placement.  That is why the first half slots cost way more than the second half slots.  It’s not rocket science.  Hell, it could be a blowout and the viewership could go way down as the game progresses.  

    1. Guess you didn’t see the last superbowl the giants and patriots played. Came down to the last possession.

  10. http://www.wibc.com/news/Story.aspx?ID=1644344Theres your link.  You guys have google powered phones and can’t even use them. 

  11. Wishful thinking here, but it would be nice if they are spending this much money on one superbowl ad that they would release the Note on all major carriers. That way anyone seeing the commercial could buy one the next day, instead of being only on ATT. That would make it worth while. Why show off a great phone that only one carrier will carry? They released the SGS2 to multiple carriers rather quickly. I’m hoping this will be what’s in store for such a huge promotion. Probably just wishful thinking on my part.

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