Aug 2nd, 2010


Android’s market share continues to rise, and — according the latest smartphone penetration figures presented by Nielsen — for the first time Android has over-taken the iPhone in new subscriptions during the second quarter of 2010. While overall subscriptions have continued to grow with 25 percent of the mobile market now using a smartphone, Google’s Android again saw big growth, up to 13 percent overall share compared to Q1’s 9 percent. It was the largest growth for any smartphone platform.


In terms of subscriptions over the past month, Android has surpassed iPhone in new users, with 27 percent of smartphone subscribers going with Android compared to the iPhone’s 23 percent. RIM still holds the highest but steadily declining figure at 33 percent. It will be interesting to see the numbers for quarter three after the iPhone 4 and new Android phones from Motorola on Verizon have had a good chunk of time to stew.

[via Nielsen]