May 3rd, 2010

Right as I was winding down for a relaxing weekend a leaked TV spot for the LG Ally hit the webz, showing off a pretty hefty promotional tie-in with the upcoming release of Iron Man 2. Today LG issued a press release giving us a few more details about the release schedule and functions of the phone. The Ally will be LG’s first Android handset and, as was the case when it was called the Aloha (lets just assume they are still the same phone in a different casing), augmented reality will be heavily featured on the device.


LG plans to showcase its augmented reality technology, which it claims is the first of its kind for any Android phone, at a special event on May 11th. They also play up the “Stark-worthyness” of said event in a reference to the titular character of Iron Man 2‘s alter-ego, billionaire government-contractor Tony Stark. The Ally will follow for release on May 20th, and while no carrier is confirmed we can only assume it will be Verizon, as the LG Chocolate and enV Touch are also mentioned in the release as receiving a special limited-edition Iron Man comic book with each purchase of a new handset.

LG is also hosting a contest to win an LG Ally, tickets to an upcoming Marvel movie premier, and a 55″ LG HDTV. Just text LGIM2 to 95173 or visit

Again, the focus on augmented reality lines up with what we have heard of the Aloha, so all signs point to this handset still being the 1GHz Snapdragon beast with a slide-out QWERTY, albeit in a slightly different packaging. All will be revealed in due time, however.

[Press Release]

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