Jul 13th, 2016

There has been a longstanding argument about Android vs iOS, but another pivot of that question has turned into Samsung vs Apple. Samsung is the largest manufacturer of Android devices, and covers much of the Android spectrum with its low-spec’d budget devices, all the way up to the flagship Galaxy S series and Galaxy Note lineup. Apple is the one and only when it comes to iOS with the iPhone 6s and the iPhone 6s Plus, so it’s a natural battle that has blossomed over the years.

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The companies have been fighting back and forth for years, and have ended up in court a few times due to various reasons. Regardless of the court fights, the bigger question has mostly been which device sells more. Apple reigned supreme for quite some time, but Samsung has been nipping at the heels trying to overtake and gain that number one spot in the market.

According to a report by Kantar World Panel, Samsung has a substantial lead in terms of general market share in the U.S. with 37% of the market, while Apple has dropped to just 29%. When looking at the four flagship devices from both companies (S7/S7 Edge vs iPhone 6s/6s Plus) there’s a bit of a closer gap between the two companies with Samsung accounting for 16.6% of sales, with Apple accounting for 14.6%.

The report also details what percentage of users are leaving one manufacturer for the other. Samsung users switching to Apple account for 14%, but in terms of the opposite, the number is a lot smaller, at only 5% of the sales.

The battle between Samsung and Apple may never end, but the two companies may need to start paying more attention to the competition that is quickly herding behind them. Companies like Huawei and Xiaomi are preparing themselves to release new devices in the the U.S. and have already made an impact in other places in the world.

The unfortunate part about the Samsung vs Apple saga is that due to their release schedules, the flagship devices from both companies are never released at the same time. This means that there is no way to tell which of the released devices would perform better if put against each other at the same time. It’s probably for the better, but it’s an interesting notion to ponder upon.

[via Kantar World Panel]

local_offer    Apple   Apple iPhone 6s   Samsung   Samsung Galaxy S7