We can’t pinpoint a specific phone launch or event, but we know at some point during the last few years, the tables quickly turned on Apple. No longer was Jobs and Co. leading the pack when it came to smartphone hardware and software, but instead, they were playing catch up with Android and her many manufacturing partners.
Take a quick look at current high-end Android devices and you’re sure to find smartphones with better multitasking, huge batteries and full HD 1080p displays — all key areas where the iPhone can still be found lacking. We know this. We’re sure many of your friends or family know this. It’s no secret. Apple’s strategy is the long term, and in order to keep consumers crawling back for more they purposely hold back many hardware features in order to introduce them in later models, piece by piece.
Image credit: uSwitch
For those that haven’t been keeping up with Apple news as of late, the manufacturer is gearing up for yet another “major” hardware redesign in the upcoming iPhone 6. It wasn’t too long ago Apple was prosecuting leakers, but it seems current management is much more lenient. As a result there have so many leaks of the upcoming iPhone 6, we now have a pretty darn good idea of what to expect. So what is the single feature that will blow everyone’s minds come this September? Just like with the iPhone 5, Apple fans can finally look forward what else, but a larger display.
Enter Samsung who is now capitalizing on current iPhone rumors in their latest ad spot. In order to keep consumers from once again waiting for the next big thing, they need to convince people not only is it not that great, but it’s already here. The commercial depicts a situation almost eerily similar to one I’ve experienced myself. On one side you have an iPhone user excited about rumors of the iPhone 6 (finally) having a larger display.
In typical Samsung fashion, his friend dickfully reminds him the next big thing is already here, showing him the gargantuan display of the Samsung Galaxy S5. Like in Samsung’s previous ad spots, the ad once again attempts to drive home the point that iPhone fans are silly/ignorant/dumb and if only they’d allowed them, Samsung would gladly free them from playing catch up the rest of their lives under Apple’s reign. But are we comparing apples to oranges?
Look no further than the Samsung Galaxy S3 or HTC One X to find Android users have been enjoying larger devices with 4.7-inch displays since early 2012, at time when the iPhone 4s and its 3.5-inch display was still dominating the market. Android has long remained ahead of Apple when it came to giving consumers what they wanted: bigger display sizes. This much is true. But bigger doesn’t necessarily mean better.
Some of you may remember a study from a few years back that showed that for many consumers, a 4.5-inch display was ideal screen size. For us, we’re hoping Apple’s choice to make the incremental jump to 4.7-inches for the iPhone 6 means a resurgence of similar sized devices from Android OEMs, a market largely untapped by current manufacturers. You can’t throw a Chevy Suburban at a Porsche and claim that it’s better. For some, a smaller screen size is is what affects their next smartphone purchase — why not face Apple on even ground?