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HTC M8 to be called “The All New One” – will launch in gray, silver, and gold [RUMOR]

HTC M8 concept

We had a feeling HTC would be facing a few legal hurdles if, as rumored, they decided to official name their upcoming HTC One successor as the “One+.” We discovered back in January that “One+” was a trademark already owned by former Oppo exec Pete Lau and his startup smartphone brand OnePlus. In fact, Lau caught onto this rumor pretty quick, publicly declaring on his Google+ page that he was confident about defending his legal rights. Ouch.

Today, @evleaks — who has brought us numerous leaks in the past — tweeted that HTC is now abandoning the One+ name, opting instead for the “The All New One.” Yeah, you heard right. Doesn’t roll off the tongue quite as nice, huh? He goes onto to leak the 3 colors the HTC All New One will launch in: grey, silver, and gold.

While we’re pretty excited at the prospect of being able to pick up the HTC All New One in the color of our choice, there’s gotta be something else going on with that name. Not to discount @evleaks’ info, but perhaps HTC is going for a simple HTC One 2014 (similar to what we saw Google do with the Nexus 7 2013).

Image credit: Hamdir

Continue reading on the HTC M8 forums, see the specs, or find news and reviews.

Continue reading on the HTC One forums, see the specs, or find news and reviews.




  • http://twitter.com/Vanakatherock Vanakatherock

    Well, it kind of worked for Apple with the “New iPad” aka iPad 4, didn’t it? No? No? Welp…..

  • aimetti

    how fn stupid

    • Jesse James

      What else would you have expected?

    • Ervin J L E

      What do you expect.. It’s HTC.

  • EasyEEE

    is that … is that the … One? No, it’s the all NEW One… Sigh

    • http://twitter.com/gamercore Chris Chavez

      I mean, how do people explain the Nexus 7 2013? Or new iPads? I’m just going to call it the One 2.

      • EasyEEE

        Should have come up with a completely different naming scheme. Everything they have done so far hasn’t worked.

        • JointhePredacons

          says who ?

          • EasyEEE

            Says their earnings report. Losing money is not a good thing. Most of us would say the One is a better phone than Galaxy S4, yet the S4 outsells the One. Why? Answer that question and fix it and maybe things will pick up for HTC. I have a One, had the Evo lte before that, abd the Evo before that. I love them. But HTCs naming convention is confusing to the average customer who doesn’t read the geek sites. And their marketing is worse.

        • TejasEric

          I think the biggest issue for HTC is that Samsung has so many gimmicky features that sound good in an advertisement but most rarely use.

      • https://plus.google.com/108596272537415356460/posts Jason Farrell

        The “New One” will probably unofficially just be called the One (2014), just like the Nexus 7 (2012/3) is. And when you’re selling it on EBay it’ll alternatively be called the One (2014) or One (2 Gen) or One (Gen 2) etc. Names…

        • MITM

          Yea this seems the most logical

        • http://www.twitter.com/ninjustin ninjustin

          I think One 2014 is better than anything they are trying. “One More” “One+” “Another One”

          If you are going with a marketing a number keep it simple or no body will know the newest version.

          Isn’t this the like 6th HTC One something phone anyway?

      • PhineasJW

        Oh — the ole One 2, aye?

        Why I oughta …

      • Mark Wheeler

        I have ” the iPad ” and I wondered what they were gonna do when the next generation came out, and they started calling it the iPad 4. and so logically I think everyone calls mine the ” iPad 3 ” unofficially I think htc will learn the same lesson, I hope they survive to make another one next year so we can find out what they call the next one.

    • Henri Weich Conradie

      “Which new one? What’s the phone called?” That’s what every person who isn’t a techie is going to ask owners of this device.

      • No_Nickname90

        I love that, actually.

    • No_Nickname90

      “I don’t have the old One, I have the All new One.”

      Hmm… I may just find myself liking the name.

  • Steviemac

    Why don’t they put an Apple logo on the back of the phone too? Really Gold color?

    • Orlando R Santos

      Samsung had a gold phone too. Gold isn’t a patented Apple color. Tool

      • Drew M

        Actually, the limited edition gold One predated the gold iphone.

      • Mark Wheeler

        I just find it odd that all of a sudden all of these other companies started doing gold phones all of a sudden. I wouldn’t call it copying but more like ” trend setting ” same as 64 bit, finger print scanner and sapphire displays.

        And don’t lump me in the same group as Stevie. That guy is clearly a troll and a turd burglar

        • REVS

          fingerprint scanner? like the 2010 moto atrix ?

          • Mark Wheeler

            Wow way to miss the point of my post altogether. I didn’t say copy if you read the post you would know that. I said ” trend setting ” that 2010 Moto atrix.. How many phones came out with a finger print scanner right after? Ok so apple decides to try it out now look what’s happening it’s called a ” trend ” I never once said apple invented it. But they sure as hell did a good job with it, I had a laptop with finger print scanner around the same time ( 2009 ) and it barely worked.

    • TejasEric

      Next thing we’ll hear is that apple invented the finger print scanner! Never mind the fact that Samsung did the gold color before apple. Oh and Motorola did the finger print scanner before apple did. Check out the atrix!

      • No_Nickname90

        LG Expo. 2009. I’m sure fingerprint scanners date back even further.

        I don’t know why people think like that…

        But then again, it could be a troll just bored on their bus ride. LoL!!

    • Henri Weich Conradie

      (Nods in agreement and pukes a little in own mouth).

  • https://plus.google.com/108596272537415356460/posts Jason Farrell

    Should’ve called it the “One Bezel”

    • Henri Weich Conradie

      One bezel to frustrate them, one bezel to mindfuck them, one bezel to bring them then all and in the dissatisfaction bind them.

  • KOLIO

    I’d went with UNO,or have a naming contest………………..

  • malcmilli

    although its not as good as the fan rendering, this black bar is much smaller than last years. I dont mind it nearly as much as i thought i would.

    • JointhePredacons

      Agreed, its not very threatening in that image. Im fine with it.

      • No_Nickname90

        “Threatening”? That word choice, though.

        • JointhePredacons

          Lol some people react like its somehow threatening. Its a centimeter or less onnthe face of the phone. Its a 5 inch screen above. It doesn’t make the phone that much bigger.

  • ac

    I think The Podcast team came up with the best solution for HTC. They should just name all future iterations of the “One” squared, 3rd power, 4th power, etc…And I believe Joe had even brought out the point that, the number will never change from 1, regardless. I think that HTC should pick up on that and give the Podcast team some credit!

  • worldclassflame

    Wow too much ala Apple , htc , too much

    • Henri Weich Conradie

      What?

  • Scott Tompkins

    All New One is gonna sound pretty awesome (read “NOT awesome”) when it’s a year old. Who’s on first!

    • MITM

      All new HTC One… I can see it

    • Henri Weich Conradie

      What’s on second.

  • CGS

    I just wish the EVO name wasn’t owned by Sprint. Not only did I love both of my EVOs but it’s just a cool name, too bad it’s dead.

    • MITM

      Agreed that’d be a great name for the flagship line

  • J Cav the Great

    I called this one out about two years ago when I saw Samsung,LG,and HTC, launching phones with different names..I knew eventually names were gonna run out or perhaps the imagination would cease.. I said that since phones come out every year..they should keep the same name and just identify by year just like cars do…..

  • JointhePredacons

    They could easily trademark “ONE+” All they would have to do is trademark “HTC ONE+” but honestly One+ is a sucky name. They should call it the HTC TWO or something along those lines.

    • TejasEric

      Not too easy to do when the trademark is already owned as the article indicates.

      • JointhePredacons

        I guess you can’t read. “One+” is trademarked. “HTC ONE+” is not the same , and can be trademarked as such ,as my original comment indicated.

        • TejasEric

          I can read perfectly fine but using One+ is trademarked. So sticking the brand name in front of it won’t help that.

          • JointhePredacons

            If the title is trademarked as I suggested there is no problem. If they try to trademark “one+” by itself they’d have a problem. I’m not gonna argue back and forth about this. Transformers does it like this all the time with certain character names because of prior trademarks. Example : the Age of Extinction line. There’s a dinobot named “strafe”. Since the name is trademarked as a prior character Hasbro changed the name to “dinobot strafe” making it legal and fine. HTC can do that as well. After reading all the comments I think HTC 2014 is best.

  • DavidVarghese

    Meh, they should have stuck with the One+… It wouldn’t be as confusing as “the new One”… Regardless, I’m super stoked for this phone.

  • JMS55C

    There is no way they are calling the model of the phone “The All New One”. Maybe as a marketing thing but not outright; if they do call it that then they have the worst marketing team ever.

    • Henri Weich Conradie

      I don’t know. They could have hired some of the executives that cancelled Futurama the first time for their marketing team.

  • TheJunkie

    It’s probably just one. So it will be nick named HTC One 2014….just like nexus 7.
    I’m down with it if that’s the idea.

  • Craig Sherman

    How about the HTC One 2?

    • Micha Ols

      So twelve then?

      • Henri Weich Conradie

        Haha, I haven’t heard a joke like that in 8 years. Insightful of you to look at the name they way, too.

    • No_Nickname90

      So the next one would be the HTC One 2 3? This is something else to think about as well.

  • lolwut

    Auto manufacturers don’t change the names of their cars every year, neither do TV makers, fridge makers, or even cast iron skillet makers. Only the model number changes.

    I like this move.

    • http://www.DavidPat.com David Pat

      I agree with you but One branding isn’t that strong but the problem is that they don’t have the money to rebrand.

      • Jesse James

        Neither was the galaxy brand but samsung stuck with it and look at them now. HTC did the right thing by keeping the One name, they just need to continue to support the brand and hopefully in a few years they will be back to where they once were.

  • Micha Ols

    Should have called it “HTC One Mk.2″

    • Henri Weich Conradie

      Mark two. I like the way you think. That’s the best alternate name for a device I’ve heard about.

    • phinn

      Much like the Viper Mk 2 in the best TV show of all time.

  • Robabobbob

    It’s a difficult name to succeed as most things like “One Two” or “One Plus” sound stupid and where do you go from there anyway. They need to capitalize on the brand they have build so far with the one so I would think going the same route as the iPod naming convention would be smarter. Call it the One and only that but just note which generation it is. This strengthens the One brand only the people who really care about cutting edge will qualify which generation of the the One that they are holding. Just my two cents.

    • Jan Machovec

      It’s not difficult, why complicate it? Best is just “One 2014″ – it not just distinguishes the generations, it also says how old is it and when was it “the flagship”.

    • Srini

      Agree with your point. Call it just HTC One. For any version related information, simply refer to it’s codename – M7 or M8. That actually doesn’t sound too bad either!! Don’t know why they can’t play around with the names they already have.

  • russeini

    WHY DONT THEY GO FOR HTC TWO FOR EXAMPLE? PRETTY STRAIGHT FORWARD AND TELLS U WHICH GENERATION OF THEIR TOP PHONE ONE HAS….

    • Jan Machovec

      “One” doesn’t stand for a generation number, it’s a line of products that launched 2y ago and it’s just something different. What evleaks say is bullshit I hope, best would be just “HTC One 2014″. HTC Two is really stupid and I can promise it won’t be the name of the actual product :D

    • Henri Weich Conradie

      Easy with the caps, dude.

    • TheJunkie

      You know, HTC did a horrible marketing job. People actually think ONE is actually meant to be a number.

  • KiwiBri

    Apple copy cat. Also I predict Confusion with consuners

    • No_Nickname90

      No one would be confused. You just ask for the new HTC phone that came out this year. A consumer may ask for the “new one”. =.3

    • Pkmmte

      I don’t recall Apple having any products called the “HTC All New One”

    • Henri Weich Conradie

      Kiwi

      Y u think HTC copying Apple

      • KiwiBri

        in the naming a of the device “All New One” is similar to “The New iPad” which is what Apple did. Definitely not copying Apple with design. The HTC one actually reminded me of the Z10 from BB. lol! Imagine If Apple released the iPhone 5s as the iPhone 6 in the HTC One’s body!! The HTC one design was fantastic for last year.

  • KiwiBri

    Maybe it’s an internal name and the phone will be called the “one mate”…. One m8

    • Henri Weich Conradie

      Clever!

  • Frisi

    Why do people insist on “One Two”? In any case, it’s One Three. Did people forget the 2012 One? (x and s)

    • leocal79

      The HTC Too would solve this problem instead of one two or two or one plus

    • JointhePredacons

      I’m pretty sure they want the ONE to be considered a completely different phone then the X and S.

    • Henri Weich Conradie

      People will probably think HTC can’t count if they name it the One Three. I understand what you mean, but it would be lost on quite a few people.

    • TheJunkie

      Because onex was not a one:-D

  • leocal79

    How about the HTC TOO

  • epyon

    HTC One Up.

    • TheJunkie

      6 more and they get a law suit on their hands.

  • TheJunkie

    And the next one will be “The next one”.
    The one after that will be “This is the one”
    The one after that will be “Let me be the one”
    The one after that will be “This is the last one”

    • qu4ttro

      followed by “Another One”

    • Srini

      LOL

      Yet another One!
      Oh God! Not another One!! :P

      • No_Nickname90

        Can’t tell if those are puns or actual suggest names.

        • TheJunkie

          For me, those are suggestions?
          I think the official name should just be one. HTC can give it marketing name like “the all new one”, but the public and the stores will just name it HTC One 2014.
          I doubt HTC will ever use “Oh God! Not another One!!”, but that’s funny.

        • Srini

          Those are, of course, puns. The truth is – the naming is horrible. It is the exact opposite of the quality of the phone. The phone is an absolute stunner, be it M7 or M8. But the naming is just horrible. Surely, not HTC One Two, surely not HTC One+…..sounds so dumb. You have a world class phone, keep a name going with the quality of the phone. People do get put off by such dumb names.

          I’d say the code name given for these phones are actually quite nice. I wouldn’t mind calling it M8 – sounds actually terrific.

          Like TheJunkie says (and others around might agree) – HTC One 2013, HTC One 2014, HTC One 2015, is probably the way to go. If you need some “versioning”, you could always call it M7 or M8. That too is great….

          But surely, not “The All New One”.

  • REVS

    they need to stick with just “htc one” im not a fan but people are finally starting to recognize the “one” title nothing like “galaxy” or “droids” name recognition but the htc one out now is a stunning phone and people always ask me ab mine and they say oh thats the “one” …they CAN NOT change the name! stick wiith the one from now on or fail ..people are all ab the brand either u have a galaxy or an iphone or a droid ..no one cares about the model# this generation is a bunch of blind sheep everything needs to be kept SIMPLE

  • REVS

    P.S WTF IS THE SECOND CAM FOR ?

    • OMFCody

      It’s supposedly a 13MP shooter, will allow you to focus after the image has already been taken. Also gives you the option of high quality night shots or higher mexapixel count. Also to kinda see behind things, giving you more depth in your photos.

    • No_Nickname90

      It’s a surprise.

      • Henri Weich Conradie

        It’s not a horrible device name if you yell “surprise” beforehand.

  • David W

    Well, now that I’m back stateside and I’m not dependent on SD cards any longer, looks like it’s time to skip Sammy. I wanted the One when it came out, but living in Afghanistan, the SD card was pretty much a must.

    • Guest

      It’s a 13MP shooter, will allow you to focus after the image has already been taken. Also gives you the option of high quality night shots or higher mexapixel count. Also to kinda see behind things, giving you more depth in your photos.

  • OMFCody

    Thank God the bezel for the htc logo is slimmed down in this one. I’d rather it be gone, but at leasts it’s smaller than in recent leaks. Still have the off centered top speaker grill, and top mounted power button (loved the placement on the MAX) but all in all it’s looking good.

    • Cael

      this is fan made…

  • Ryan5609

    Really hope that name is wrong. Absolutely hated when the 3rd Gen iPad came out and it was simply called “The New iPad”, makes it hard to search for info and accessories. Was not a big fan of the Nexus 7 naming scheme either, 1st gen was Nexus 7, 2nd gen was Nexus 7 2013 or Nexus 7 FHD, but it seemed like nothing was official becuase people often refer to it as both names. Take 5 minutes and come up with a good name.

  • No_Nickname90

    That render looks nice, actually. Like REALLY nice.

    • Henri Weich Conradie

      You gonna ask it out on a date?

      • No_Nickname90

        Yes. But I don’t know what to say. =.[

        • OMFCody

          It will say yes, but it will cost you $599.99, $649.99 if you’re in Canada lol

        • Guest

          ive tried on several occasions to date the phone… it only thinks of me as a friend

      • Yung Swerve

        ive tried on several occasions to date the phone… it only thinks of me as a friend…

  • phinn

    Phone looks decent, I hope the bezel ends up being smaller/thinner overall. I find the HTC One to feel a bit big for 1-handed use.

    Otherwise, Sense is looking cleaned up, almost likable compared to the perfection of stock KitKat. Also, is that a front flash for selfies?

    • Brian Shieh

      One thing though, please add the “tap Android version” for easter egg on sense. It’s awesome!

  • Slimlancaster

    Im suprised to not see someone say HTC One squared or HTC One with a little 2 to indicated One squared..

    Me personally I’m still gonna call it M8.. just because its simple..

    • NewPhiProductions

      Having any name like HTC One squared or HTC One Two would lead to a failing product in the long run. Giving that HTC will want to continue to make newer models of the phone each year, ie. 2015, HTC wouldn’t want to lock itself into naming the device HTC One Cubed or some other nonsense. :p

      In my opinion, I think they should name it HTC One for every version they release, but add (2014) or (2015) etc. next to each version to denote what year they released it in.

    • djinn123

      Calling it M8 somehow feels something like calling water H2O :-p. “2014″ suffix would be ok imho, but I’n not sure if someone out there already patented the “naming of products by suffixing it with the year of their release”. Companies nowadays can seem to patent anything they can think of. Thanks to Apple for starting the trend.