Samsung Style: Galaxy S4 advertised Gangnam style in India [VIDEO]

You thought Psy’s global hit Gangnam Style was dead? Nope. It’ll never die. And if you had to guess which companies would do their best to keep the catchy and addictive dance tune relevant, you had to guess it’d be Korea-based Samsung. The company recently hit up India’s Samsung Galaxy S4 launch with a special performance from budding actor Ranveer Singh.

He, alongside a group of sharp dancers, decided to bring the Samsung Galaxy S4 in “S4 Samsung style.” I can’t understand 90% of the lyrics, but you can hear the actor dropping specs like the 13 megapixel camera and the 5-inch 1080p display into the mix. I don’t know whether to be happy or sad to see yet another shameless rendition of Psy’s insta-hit, but the video was entertaining either way. Give it a quick spin by hitting the play button above.

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  • http://twitter.com/jayzeroeee Joe Fedewa

    This is the best and worst thing ever.

  • Matt Laney

    Absolutely terrible. But like a car wreck, I couldn’t look away.

    • necyzyqoxaw

      my classmate’s mother makes $61/hour on the internet. She has been without a job for six months but last month her income was $16853 just working on the internet for a few hours. Read more on  Jive8.c­om

      • http://www.facebook.com/balvinder.makkar.7 Balvinder Makkar

        Lol…if you meet her ask her to give my million dollars back that she owe..:D

    • PhoenixPath

      oh…my…god….

      Someone actually thought this would be a good idea.

      I can’t stop throwing up….

      • M0nk

        This is not worse than the S4 event in US. At least this is just 2 minutes that make me laugh and not a crazy boring 2h of none sense

    • simpleas

      as long as they make good phones.. i really dont care lol

  • Fahim Yaqoob

    this is good for india. If you dont understand that they have a different culture. SUCK IT!!!!

    • On2Vegas

      My apologies, but what does culture have to do with it? This would have been sad no matter where they did it.

    • Raveesh Bhalla

      Disagree. I still feel it’s absolutely nonsense. India sees some very, very creative advertising and marketing efforts, this was just plain lazy.

      • JaswinderSinghJammu

        I think it was really lame..It was terrible..I wouldn’t buy the S4 just because of this ad..JK..I would still buy the S4 but I hope the really is taken off the internet..

  • andrés

    and I thought they only had bad marking here in the US

  • Craig Hawkins

    That guy in the bottom right corner is a wonder to behold. @0:22

  • TheOtherGuy

    This really made my day! It is the funniest video I’ve seen in a long time!

    He does it with a proper Indian accent, priceless!

  • http://twitter.com/fightcrazy Vinny

    Come on people, that was great stuff. That will be a killer in India, the country it was made for. That song will be ringing in everyone’s ears all day and all night. The India culture will love this and more important India is a tech hungry culture who have money to spend on high end devices. Samsung is not stupid, this is smart advertising campaign for the country of India. I am a white American living in Boston and I liked it.

  • akingsfan

    That was two minutes of pure horror that, sadly, will be burned into my brain for the rest of the day.

  • kev2684

    I felt embarrassed watching it but I cannot not look lmao.

  • http://www.facebook.com/balvinder.makkar.7 Balvinder Makkar

    This event was by retail partner reliance and not by samsung.
    Samsung had their seperate event at kingdom dreams gurgaon on 26th april.
    Lol but it was funny

  • flamencoguy

    “ripoff” ? – What an accusation! Flash mobs dancing in the streets everywhere has placed that dance in the public domain I would say. Besides Psy has done commercials for Samsung in the past. http://www.frequency.com/video/psy-samsung-commercial-tv/84087423/-/5-573

    Like the Macrena right? Rippoff is a very strong word. It is getting stale though. When people heap disdain towards Samsung. Don’t forget they hired local ad companies to do that work.
    Yes Samsung approved it but local ad companies probably thought Samsung is Korean, Psy is Korean and Indians love dance in the movies. So what else could they have come up with.
    I am not an apologist for Samsung. But I am against mouthy bloggers and there are many.
    It seems that everyone has an opinion about the most trivial things. Nothing else better to write about I guess !

  • JaswinderSinghJammu

    It was horrible…It reminded of a Indian Superman movie where the dude is wearing a Superman t shirt and running around on top of a rolling hill like a girl…so cheesy

  • DYNK

    zomg…S FOR SAMSUNG STYLE

  • JonANDROID

    Ohh hell noooooo.. Not they didn’t! Now I bet HTC One will come up with the Harlem Shake. Lol

    • No_Nickname90

      All my yes!!

    • ari_free

  • No_Nickname90

    “S4 Samsung Style more than just a phone. S4 Samsung Style”

    Oh my… Those lyrics COMPLETELY caught me off guard. LoL!!

  • No_Nickname90

    This also reminds me of this…

    That amoLED commercial. I like it. Maybe because it’s an actual song so it sounds good.

    • RozJC

      That song is awesome though. O.o

  • NIGHTSCOUT

    I wanted to vomit.

  • robjackson81

    All things considered, I actually thought it was pretty good!

    Just… probably… 8 months late.

    Hopefully we don’t see a “Samsung Shake” video a few months from now.

  • Jayshmay

    Has anyone who placed their order for the S4 with T-Mobile received a tracking number email yet?

    I placed my order over 4.5hrs ago, still no tracking number. . .

  • Kaboom

    This was not the work of Samsung!

  • Fred Marshall

    Well someone just got fired.

  • http://www.facebook.com/people/Ravindra-Singh/100000629516447 Ravindra Singh

    Haven’t seen anything worse than this…. a total crap. Can’t believe I wasted my couple of minutes on this..

  • Derrick Pitts

    Cringeworthy

  • Richard cruz

    who has 2 thumbs and is not getting these 2 minutes back….. This guy right here!!

  • Jack Potluck

    Hilarious! Bash all you want people pay attention to crap like this its funny. Remember Samsung is trying to buy space in your head.