If Samsung’s loss in a landmark patent infringement trial to Apple wasn’t enough to derail sales of their Galaxy S3 flagship, you would think the launch of the iPhone 5 might put a few more nails in the coffin. But no publicity is bad publicity, as they say, and sales of the Android smartphone have actually surged in the weeka following both events, according to analytics firm Localytics.
According to their research, the number of GS3 handsets accessing mobile apps tied to Localytics analytics platform has seen a 9 percent increase on average since the beginning of August. Further showing that the patent trial with Apple may have only done more to raise public awareness of the phone, new Galaxy S3 devices were up 16 percent during the week that the verdict was announced. In a similar case, the number of Gs3 phones grew by 15 percent during the week of the iPhone 5 announcement.
As BGR points out, perhaps Apple’s trial had the opposite effect intended, painting a picture of the Galaxy S3 as a device so similar to the iPhone that customers wanting a new smartphone decided not to wait for the next version to grace Apple’s mobile lineup. If sales continue to hold steady, they should easily help Samsung recoup some of the $1 billion in damages owed to Apple.
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TAGS: lawsuits , patent wars , sales , Samsung Galaxy S3