GameStop launches bring-your-own-device cellular service

Well, no one saw this coming: GameStop has launched a cellular service in the form of an AT&T MVNO (Mobile Virtual Network Operator). Customers will have to bring their own devices, capable of working on AT&T’s bandwidth frequency, and will have pay-as-you-go plans from $5 to $55 upwards to choose from.

Details are a little unclear right now: TechCrunch says the $55 offer includes unlimited voice with limited data, which drops to $20 on a pay-as-you-go plan, while Engadget says all their plans are strictly pay-as-you-go, and that unlimited voice, text and 500 MB will cost $55. As I followed the source links on both their pages, it took me to a GameStop page which required required a username/password combo.

As such, we’ll have to wait to get the full information on this.

[TechCrunch via Engadget]

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  • steveb944

    This has to be somehow linked to them receiving smartphone trade ins, soon they will start selling used hardware along with the service for it. They duped everyone

    • MikeCiggy

      There trying to expand to different markets because buying and selling used games these days in useless because how many are printed there is no profit in buying used versions.

      • http://www.gamefans.com/ Jeremy Davis

        Wrong. Gamestop has 100% profit on used games.

        • MikeCiggy

          I’m not talking about profit margin on used games I’m talking the decline in purchases of used games.

          • Aslan Bollin

            i dont believe there is much decline in used game sales.
            I believe they are more so trying to cover their ass as more and more games move away from physical media and towards digital distribution.

  • Montisaquadeis

    If you check their site they are already selling used tablets so I dont see what would be stopping them from selling used Phones as well

  • http://xboxero.com nick

    Shit plans. There are better prepaid options than att

  • http://wyldtek.com/ wyldtek

    Offer a data only plan and I’ll think about it.

  • Bedammit

    When you can buy the latest game online and use your broadband connection to download it.. Its time to diversify your sales if your business model is reliant on reselling of used merchandise. Especially if the games are MMORPGs, where the disc is just media…