Apple is going to squander its AI on emojis

We know that Apple is working on its own AI. The company is expected to unveil its AI plans at WWDC 2024 next month, but if you were hoping for something grand, you could be disappointed. This is because one of the AI features Apple is expected to announce could involve emojis.

A report from Mark Gurman at Bloomberg has revealed that one of the new AI features Apple could introduce could come in the form of AI-powered emojis. This is where users can use AI to generate custom emojis on the fly. It sounds extremely novel and kind of a waste of time.

Google I/O focused heavily on AI, but it felt very lackluster. This is the perfect opportunity for Apple to announce something grand, so for them to waste the tech on emojis seems silly. Of course, emojis could be a small part of the announcement, so we’ll have to wait and see.

According to Gurman, Apple will take a more reserved approach when it comes to AI. The company doesn’t want to shove AI into all of its products and services. Instead, they want their application of AI to be on things that customers use in their daily lives. It is a fair approach, but hopefully Apple has grander plans in the works as well.