Navigating the App Jungle: A Snapshot of Popular Categories on the Google Play Store in Australia


The Google Play Store arguably has the world’s most robust collection of mobile applications. It was formerly called the Android Market in 2008, which is unsurprising, considering that the store was meant for Android mobile devices. In 2012, it was renamed into the Google Play Store, providing users with unlimited access to their favorite applications.

Google Play Store is like an App jungle filled with different species of plants and animals. It is home to about 3.950 million applications across various categories. That’s a whopping 65.9% increase from the estimated 2.605 million apps in 2021. Over 2800 new applications are added to the existing catalog daily across different niches including games, entertainment, education, lifestyle, productivity, tools, business, and many others.

So far, games account for about 13.8% of the apps on the Google Play Store. Education comes second at 10.47%, Business (7.11%), Tools (6.46) and Entertainment (5.5%). Unsurprisingly, there are more gaming apps than any other. Almost everyone loves to play Candy Crush, Pokémon Go, Coin Master, and PUBG Mobile. This article takes you through the Android app jungle, exploring current trends among users in Australia.

Most Popular Gaming Apps for Aussies

Australians love to gamble. That aside, the country has one of the world’s highest internet penetration and mobile phone usage. Indeed, this is a significant advantage for online casinos and game developers looking to tap into the country’s endless opportunities.  

So far, there are many casino apps accessible in Australia from the Google Play Store. Most land-based and online casinos in the country have dedicated applications for users. These casino apps are specifically built to be compatible with Android devices for easy access. You also get to enjoy an immersive and interactive gaming experience. Typically, most Aussie gaming apps offer a vast selection of mobile-compatible games. Even more, the applications provide the same level of services as if you are playing on your computer. So, you can make deposits, withdraw winnings from your account, and contact the support team anytime.

Besides casino games where Aussies enjoy their favorite pokies, there are many other games on the Google Play Store. Top on the list include Candy Crush, Coin Masters, Minecraft, and Subway Surfers. While casino apps are linked to the user’s account, most other games may require additional information for first-time users. Furthermore, most of these games are not free, especially if you want to unlock unlimited access to all the game’s features and avoid ads.

Educational Apps for Aussies

Modern technology has birthed new and improved learning solutions, and Australians are making the most of them. One of the most downloaded educational applications by Aussies is Duolingo. Language is undoubtedly a crucial component of effective communication. With Duolingo, users can learn more than 40 new languages in a fun and effective way. The app is designed so that users can create a personalized timeline for a self-paced learning process.  So far, the app has more than 500 million downloads and is currently rated 4.6 by over 22.7 million global users.

Another top educational app for Australians is Khan Academy. With more than 8,000 videos covering different subjects like science, math, grammar, and finance, it is the go-to destination for millions of Aussies for their learning needs. It is suitable for all learning categories. Khan Kids is for Pre-K students from the 2nd to 8th grade. There are provisions for high school and college students and professionals in Arts & Humanities, Economics, and Computing.

Khan Academy has over 10 million downloads and a 4.1 rating from 164 thousand people. Other popular apps Australians use for education include Minecraft Education, Picture This – Plant Identification, and Elevate.


Following the outbreak of the pandemic in 2020, the business world embraced remote work. No one would have thought about the possibility of operating and managing diverse teams scattered across the globe. However, necessity, they say, is the mother of invention. Today, there are thousands of applications suitable for different scales of businesses, depending on the objective. 

The top business applications used by Aussies are Microsoft Teams, Zoom, SEEK Job Search, Microsoft Authenticator, Indeed Job Search, and LinkedIn. Each has unique offerings. LinkedIn, for instance, serves as a professional platform where like-minded people connect, interact, and share insights and opportunities. Meanwhile, Zoom allows businesses to conduct conferences virtually, collaborate, and communicate effectively.


Australians love to shop online. An estimated 76% spend 4 hours weekly on different shopping outlets. Meanwhile, it is interesting that over 40% of the shopping apps used in The Land Down Under were developed locally. The biggest shopping platform in Australia is Temu. It is the go-to destination for shoppers looking for home appliances, sports equipment, toys, and electronics. It is easy to use and currently has a rating of 4.6 from over 2.76 million users.

Similarly, Aussies enjoy shopping on other apps like Woolworths, Coles, Everyday Rewards, and SHEIN. Some of these apps offer dedicated shopping experiences. A typical example is SHEIN, which is most suitable for trendy clothing and accessories for men, women, and kids.

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