The Future of the Play Store post Epic Games Case
In a courtroom drama that could rival the most intense rounds of Fortnite, Epic Games emerged victorious in its David-and-Goliath battle against Google. The accusation? Google’s maintenance of an illegal monopoly within the Android app market. This unexpected verdict was delivered by a jury that found Google guilty on all 11 antitrust claims brought by Epic. The impact of this ruling reverberates through the tech industry. Leaving everyone to question the future of the Google Play Store.
This case gained prominence against the backdrop of Epic’s prior legal skirmish with Apple, where it made similar claims of an illegal monopoly, albeit with a different outcome. While Epic faced defeat against Apple, it emerged triumphant against Google. Legal experts are now dissecting the trials, highlighting distinctions, notably Google’s Android open ecosystem in contrast to Apple’s closed-off approach. How this openness could have been the nail in the coffin that would have unwittingly sealed Google’s fate.
Previous Anti Trust
This isn’t Google’s first encounter with antitrust allegations. In 2016, the European Commission raised concerns about Google’s behaviour toward the Android operating system and applications. The Commission accused Google of abusing its dominant position by imposing restrictions on Android device manufacturers and mobile network operators.
In 2018, they fined Google €4.34 billion for illegal restrictions imposed since 2011. The Commission found Google guilty of:
- Tying Google’s Search and Browser Apps: Google made it mandatory for manufacturers to pre-install its apps together. This practice was deemed illegal from 2011 for the Search app and 2012 for the Chrome browser.
- Offering Payments for Exclusive Google Search Pre-installation: Google financially incentivized manufacturers to exclusively pre-install its Search app between 2011 and 2014.
- Obstructing Competing Android Operating Systems: Google prevented manufacturers from using alternative Android versions not approved by Google, limiting the development of competing systems.
The Commission ordered Google to end these practices in 90 days or face penalties. This decision aimed to address Google’s strategy to strengthen its dominance in internet search, particularly in the mobile space. The ruling didn’t question Android’s open-source nature but targeted specific anti-competitive actions.
Impact of the Verdict
Fast forward to the recent Epic Games verdict. The jury-based decision played a pivotal role, with the trial involving a panel of “nine ordinary people.” The deck was stacked against Google in this regard. Allegations made against Google including damning internal documents and controversies over missing evidence likely swayed the jury’s sentiment.
The Future of the Google Play Store
The future implications for the Google Play Store are multi-faceted.
Anticipated changes include adjustments in business practices, potentially fostering increased competition within the Android app market. It could empower developers and they could have greater influence over distribution and monetization. This would force Google to reassess app store policies.
Needless to say, the financial repercussions, potential fines, and alterations in revenue-sharing dynamics will be huge for Google. It could prompt a complete restructure of what we know of in the Google app landscape. On the consumer front, users and customers could see a difference in their day-to-day usage; with app discovery and other changes affecting their experiences.
Beyond the immediate aftermath, the ruling establishes a platform for ongoing legal battles, potential appeals, and deeper investigations. Its ripple effect could extend to other antitrust cases in the tech realm. Potentially setting up precedents for app store practices and the intricate relationship between tech behemoths and developers. In essence, the Epic Games v. Google verdict possesses the transformative potential to reshape not just the Android app market but the broader app store ecosystem.
While none of us can say for sure what the future will hold after all of the legal dust settles. What we do know for sure is that this will not be the last we see of developers and other bodies challenging big tech dominance. How that will affect us all moving forward, is still up to the tech Gods themselves.