Do you want to start promoting your brand on Instagram or TikTok? It is a great way to reach a new audience, raise your brand awareness, and drive more organic traffic to your site. But, not any video can help you to achieve your goals.
You need to know how to make engaging videos that will capture the attention of more potential customers. And this article will help you with it. Down below, you’ll find 5 tips on how to enhance your videos to increase engagement on social media.
#1 Take Into Account Different Video Length Limits
TikTok and Instagram have different requirements for video length. On TikTok, you can create and post videos from 15 seconds up to 10 minutes in length. But, for IG Reels the maximum length is only 90 seconds.
That’s why if you download your video from TikTok as a reel, it will be cut to fit the length requirements. And Instagram users probably won’t like it, as it is always annoying when a video doesn’t have a logical ending. So, it is better to create videos under 1,5 minutes in length if you want to share them on both platforms without any issues.
#2 Bring Value to Your Viewers
Nothing will help you to improve engagement with your Reels and TikToks better than quality content. You need to bring some value to your viewers. Whether you make educational or entertaining content, be creative, focus on the needs of your clients, and don’t forget about the video quality.
You can find many additional tools for creating unique videos for your social media account. For example, use Movavi online video flipper for free if you need to mirror your video, or upload your photos to GoPro video and photo editor to quickly create a highlight reel. There are so many options for how you can use TikToks and IG Reels. Just find out what your audience wants and focus on it in your videos.
#3 Keep Up With Trends
TikTok and Instagram trends are fleeting. They can go away just as fast as they come. And if you share your video too late, it won’t have as much success as it was supposed to. That’s why for content creators it is important to constantly track trends and find the best way to promote your business by creating trending videos. Take some time to scroll through other accounts that work in your niche to see what TikToks and Reels they create and which ones go viral.
#4 Don’t Forget to Add Hashtags
Along with focusing on your target audience’s interests, you also need to take into account Instagram and TikTok algorithms. One of the best ways to make your video appear to more users interested in content similar to yours is to include hashtags in a description.
For example, if your content is about beauty and fashion, add hashtags like #fashiontrends, #beautytips, or others. It will help algorithms better understand what audience to serve your content.
#5 Add Subtitles to Your Video
Recent surveys show that 53% to 78% of users on different social media platforms prefer to watch content on social media with the sound off. So, to increase engagement with your Reels and TikToks it is essential to add subtitles. But, keep in mind to not position your subtitles too low, as in this case they probably won’t be visible in the Instagram feed.
TikTok and Instagram are the best platforms to interact with your audience and attract new potential customers. But, to make your videos stand out among a huge amount of content on these platforms, you need to pay attention to details.
We hope our tips gave you a better idea of how to make your videos more appealing to viewers. And if you are wondering how to use filters and effects in your TikTok videos, here is a simple guide.