Jul 12th, 2021

Although carriers have moved away from the days of truly unlimited data, the data “limits” were still pretty high and unachievable by many. But there are still plenty of folks out there who just don’t want to upgrade as it means that their plans would be changed and would be capped at some point. AT&T is introducing some big changes that might just be enticing enough to lure Verizon and T-Mobile subscribers away.

The Unlimited Elite plan is not new by any means, but it’s getting a bit of a face-lift today. AT&T has announced that Unlimited Elite subscribers will no longer need to worry about throttled data speeds after reaching a certain point.

And to go along with the removal of data limits, you’ll now be able to stream 4K UHD content over your AT&T network. This is a nice touch given that the carrier already includes HBO Max for subscribers at no extra cost. Additionally, AT&T is adding 10GB of mobile hotspot data, bringing the total available amount up to 40GB for those on the Unlimited Elite plan.

Previously, Unlimited Elite subscribers would experience slower data speeds after they reached 100GB of data used in one billing cycle. The speeds would remain reduced until the next cycle began, and for those who reached those levels, it was pretty frustrating. But now, those limits are completely removed, allowing you to browse, stream, and download everything and anything with no concerns of being slowed down.

AT&T confirmed that these changes are arriving for current Unlimited Elite subscribers this week. You won’t need to do anything if you’re already subscribed, and the carrier will send out a text message after the changes have been implemented on your account.

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