Feb 1st, 2016

We’re sure by now you know how Facebook’s News Feed works. Sure, nobody knows all the details behind the algorithm, but it’s easy to figure out that the more likes and comments a post receives, the more likely it’ll show up at the top of your feed.

In a new post today, Facebook announced some changes to the way they’re handling the News Feed. Apparently they managed to poll thousands of Facebook users in something they called a “Feed Quality Panel.” What they came up with is a new way of presenting relevant posts to you, even if they haven’t received a lot of clicks, likes or comments. Here are the 2 major changes Facebook is making to the News Feed:

“News Feed will begin to look at both the probability that you would want to see the story at the top of your feed and the probability that you will like, comment on, click or share a story. We will rank stories higher in feed which we think people might take action on, and which people might want to see near the top of their News Feed.”

Facebook went onto say that those of you with Pages could either see a spike in referral traffic, or a decline — but they should balance out over time as Facebook learns what their users are actually looking for/more interested in. Facebook recommends only making posts that are meaningful, which we hope doesn’t include the same tired memes or re-uploaded YouTube content.


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