Apr 27th, 2015

cellami

HTC has a long history of really strange ads. There was Hipster Troll Carwash, and then a bunch of short-films starring Robert Downey Jr. The latest ad is a parody of all the commercials for medical products we see on TV all the time. HTC calls it their fake drug Cellami, which is the cure for “suffering from having to choose between the same old options for a smartphone,” or “Bi-phonal Displeasure Disorder.”

https://www.youtube.com/watch?t=60&v=F3LBOqXTvM0

HTC says one of two things can cause Bi-phonal displeasure disorder: SAD and iOS. SAD stands for Samsung Effective Disorder. iOS, of course, stands for Irritable Operating System. Like all drugs, Cellami comes with a list of side effects. It can lead to “pinched zoom, clogged charge port, permanent thumb loss, and only plastic discharges.” But, if you are currently taking HTC One M9 they are quick to point out you don’t need Cellami. In fact, “your phone is the best!”

I’ve watched this ad a couple of times now and I can’t decide if it’s really clever or really dumb. This is not the type of ad we’d expect to see on TV anytime soon. What do you think of Cellami? Did HTC actually create a good ad, or is this just another in a line of weird videos?

local_offer    Cellami  HTC  HTC One M9