Dec 12th, 2013

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‘Tis the season to give and give, so Amazon is giving you a new way to give to others. The online retailer has announced that Amazon Coins can now be gifted to your family and friends, giving you the perfect gift for someone who’s looking for new apps and games on their Amazon Kindle Fire device (or who just happens to like using the Amazon Appstore on whatever other Android device they might have).

Coins can also be used for in-app purchases in apps and games like Candy Crush Saga and iCookBook. To kick things off, Amazon is offering customers 20% off any purchase of Amazon Coins through January 5th, so you should have plenty of time to take advantage of these savings before the holiday festivities die down.

“Customers love using Amazon Coins in the Amazon Appstore and on Kindle Fire to purchase apps and games,” said Mike George, Vice President of Apps and Games at Amazon.

“We know that during the holidays finding that perfect gift can be hard.So, we’re making it easy for you to give the game-playing kids or app-savvy friends and family in your life just what they want – great apps and games to use on their phones and tablets. And remember, if you are a Kindle Fire owner, we automatically deposited 500 Coins in your account. So, if you haven’t used them yet, happy shopping.”

Amazon Coins are worth $.01 per coin, so 500 coins would equal $5. Do the simple math to find out how much you need, and head here to get started if you know someone that these will be perfect for.