Aug 12th, 2013

While hints of Robert Downey Jr’s involvement in HTC’s latest ad campaign have long been apparent, the company made it a lot more formal with a press release today. The campaign stresses “Change,” with HTC saying they plan to show the world how their ideas and products define change and lead the industry.

Robert Downey Jr’s commitment lasts at least two years, and it sounds like he will be more than just a familiar face attached to a big brand. Downey is said to be working closely with HTC’s global marketing agency to shape the creative direction of the Change campaign.

The first of those ads can be found above, and while it’s not the most groundbreaking piece of marketing we’ve ever seen it’s still quite significant for the company. Go ahead and watch it above, and look out for more with Mr. Iron Man in the months ahead.

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