Apr 4th, 2013

A few weeks ago we introduced you to the concept of Samsung-ception. In essence, there was talk that the Korean company could launch a store-within-a-store model in conjunction with Best Buy to coincide with the launch of the Galaxy S4. The two companies are moving ahead with the plan after a successful trial at a Texas Best Buy location.

The fully Samsung-operated “Experience” shops would take a front-and-center position in Best Buy stores and showcase more than just mobile devices. They would also be used to peddle other products such as cameras and accessories. Samsung will hire and train an independent staff, and customers will be able to complete purchases directly in these mini shops without heading to the main checkout line. This is different from the Best Buy’s current Apple mini-stores, which provide a dedicated display of products but operate less autonomously.

Both companies serve to benefit from the deal, though specific financials were not disclosed other than confirmation that Best Buy will still earn its margin on products sold through the kiosks. Look for Samsung boutiques to start cropping in Best Buy stores soon (1,400 nationwide, in total), with the majority of locations going live by May 1st.


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