Feb 6th, 2013

Virgin Mobile out in the UK has a new option for those needing an affordable smartphone to take them into 2013. It’s ZTE’s Blade 3, and it’s a 4 inch device which runs Android 4.0 Ice Cream Sandwich, has a 1GHz processor, 512MB of RAM, a 5 megapixel camera, 4GB of internal storage, a 1,600mAh battery and more. You might have noticed by now that it’s not some high-end beast, but considering its £79.99 off-contract price (free if you’re willing to deal with a 24-month £18 tariff as a new customer, or a £13 tariff as an existing one).

Despite ZTE’s efforts to get into the high-end market and create better brand perception for itself, the company still wants to make sure it’s not missing out on the massive sales opportunity that the entry level market has to offer. It’s a smart strategy for the company to stick to its roots as it finds its way through tough sales battles up against Samsung, HTC, Sony et al.

There are loads of other tariff options that can be had, including 12-month offerings starting at £28 per month and a host of others. Head to Virgin’s site to check them all out for yourself and see which is right for you.

local_offer    Virgin Mobile  ZTE  ZTE Blade 3