Dec 27th, 2012

Samsung seems to be hitting homerun after homerun when it comes to ads for its Samsung Galaxy S3 and Samsung Galaxy Note 2. The latest advertising attempt by the OEM puts the Samsung Galaxy Note 2 into an office environment. No, the device’s awesome multitasking capabilities aren’t tested by the world’s most efficient employee ala Lisa from Obsessed, but it shows how one can use the Note 2 to work smarter, not harder.

This one minute spot will likely be chopped up a bit to fit typical broadcast advertising formats, but the video uses a clever balance of humor, fun and work to appeal to most normal white-collared 9-to-5’ers. I personally could have done without the slight swerve at the end, but that’s just me.

The ad should be just as effective as any when it comes to capturing the attention and interest of the viewer, but more important is Samsung’s attempt to appeal to enterprise in the first place.

Sure, the approach wasn’t all that serious in tone — and the decision to go with a particular phone for office use largely depends on each individual’s workplace and situation — but there’s no better way to try and break into a sector of the market dominated by iOS and Blackberry than to show it thriving in that setting. Be sure to take a look at the quick video above.

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