The world was a bit hasty in jumping to the conclusion that Samsung was behind a recent spontaneous protest that broke out outside of an Apple Store in Sydney, Australia. We were right in assuming that things seemed a bit too polished for the “Wake Up” campaign to be any sort of grassroots movement, what with the professionally printed signs, coordinated outfits, and decked out bus (not to mention an accompanying website). We just had the responsible party wrong.
BlackBerry maker RIM has admitted that they were behind the charade as part of a buildup to a May 7th reveal that “will aim to provoke conversation on what ‘being in business’ means to Australians.” It just won’t be provoking any conversation about Samsung or their upcoming Galaxy S III. But hey, being mistaken for Samsung is a step in the right direction for RIM, right?