Speaking at the Edinburgh International Television Festival, Chairman Eric Schmidt reaffirmed Google’s commitment to their struggling TV platform. In fact, Schmidt says Google TV is looking to expand with more partners moving forward, pointing to a limited selection of hardware and software integrated into televisions sets, devices that consumers buy sparingly. With a new build of Google TV in the pipeline, the planned release of the platform in Europe, and a new set of hardware waiting in the wings, the tech giant hopes to make another big push in the coming months. Schmidt also did not deny talk that Google could leverage its recent Motorola acquisition to place Google TV directly into the set-top boxes dished out by cable companies.
While we here at Phandroid are avid supporters of the platform, we admit that the platform still has some work to be done. Google seems bent on making the internet television revolution a reality, if only to find a way to reap the advertising profits of the main source of media consumption in the household. For now, Google has enough excess funds to keep pumping money into the business in the hopes that someday it will take off.