According to a report from Reuters, Google’s inability to ink deals with record labels and launch their Google Music service has left the door open for Apple to beat them to the punch with their own cloud storage for iTunes. Similar to service Google first teased last May, the new iTunes feature will allow users to store their music files on a remote server for access from any internet connected computer and mobile devices. The mobile component would likely be exclusive to Apple’s iProducts, meaning Google can still capitalize on the huge share Android has taken in the smartphone market. However, any hope that Google might get a leg up by launching their Google Music first seems lost.
The latest insider reports say Google has taken a step back in discussion after altering certain terms of their record label deals mid-negotiation. Apple is also yet to ink deals, though past relationships established via the iTunes music store most likely give them a certain advantage.