A while back we heard that HTC wanted to take a cue from the book of Apple and other manufacturer’s by opening their own chain of retail stores geared specifically towards peddling their line of phones and mobile devices. Today marks the opening of their first concept store in Europe, as HTC welcomed a line of eager shoppers to their Copenhagen, Denmark location. The location was chosen for the strong brand recognition HTC holds in the country.
The store offers HTC’s lineup of mobile devices at off-contract prices without network subscriptions, but, according to HTC’s Nordic director Peter Frolund, does not aim to compete directly with carrier sales. They hope the store will serve more as a platform to show off their smartphones and tablets and highlight their HTC Sense user experience.