HTC used to be one of the darlings of the smartphone industry in the early days, but after several missteps, the company more or less called it quits. They do release a phone every now and then, but if you’re a fan of HTC’s phones, then you might be interested to learn that they aren’t giving up completely.
In a report from GizmoChina, Huang Zhaoying, HTC’s Senior Vice President of global business and marketing revealed that the company plans to release 1-2 new phones every year for the foreseeable future. Before you get too excited, don’t expect to see any flagship phones.
Instead, the company seems to be looking towards releasing mid-range models using Qualcomm’s Snapdragon 7 series of chipsets. This isn’t a bad thing, though. While flagship phones have a lot of fancy, high-end features, most companies make the bulk of their money through entry-level and mid-range offerings which usually carry a higher profit margin.
Instead of spending more money investing in tech and competing with others like Apple, Samsung, Xiaomi, and so on, HTC might be playing it smart and safe by going with more established tech that’s been proven to work. So if you’re a HTC fan, then you can look forward to some new HTC phones in 2024.