Netflix Confirms Use of HTML5 for Mobile Apps


netflix logo
Not that we should expect to see the fruits of that labor any time soon! The PS3 version of Netflix uses HTML5 for its UI and I hear more kudos (including my own) than nays for its appearance. And given GTV’s new suede shoes that looks an awful lot like the PS3 version, it’s safe to say it is also powered by HTML5.

HTML5 will be the weapon of choice for iOS and Android applications. Given its cross-platform portability and ability to be updated from the Netflix side without having to send out updates for every change in the UI, I’d say we have a winner. John Ciancutti, VP of Personalization Technology has said:

That’s where HTML5 comes in. The technology is delivered from Netflix servers every time you launch our application. This means we can constantly update, test and improve the experience we offer. We’ve already run several experiments on the PS3, for example, and we’re working hard on more as I write this. Our customers don’t have to go through a manual process to install new software every time we make a change, it “just happens.”

[via Into Mobile]

Tyler Miller

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  1. And this is exactly how Google won’t give a crap if Apple bans all their apps, because slowly but surely everyone’s moving stuff onto the web.

  2. And we still don’t have Netflix on Android.

  3. Google just bought a company that makes DRM so big content creators can delivery their content safely. I’d imagine this will end up in Android, hopefully in time for Honeycomb.

  4. I will say the Netflix experience on PS3 is awesome. I have used it on almost any device imaginable and the PS3 delivers the highest quality of them all. At first I didn’t care for their “new” UI (which deviates a little from that disc that PS3 users had to use before), but I got used to it; it does, however, seem to give you less categories (I specifically remember browsing British television before and can’t seem to find that category now). Would be nice to see SOMETHING on android… I miss that from my iPhone4 :(

  5. Am I the only one who doesn’t like the PS3 Netflix UI? I love the pretty stacked windows of the old Xbox 360 UI. Why are we going back to flat sprite-looking graphics for UIs?

  6. It would be nice to see Netflix on Android. I usually run it thru my xbox360. I could see no difference in quality between streaming thru the 360, the PS3(whose menu I hate compared to the 360s; I’m with JaylanPHNX on that) I doubt there will be very good, if any quality without wifi, or what is called “4G” in the US ( I always laugh my ass off when I hear fellow Americans swear they have 4G…”look, it SAYS 4G right here!”…yeah, sure, good job believing everything you read on the internet, trust me, NO ONE has true 4G in the US yet commercially, you may have 3GPPLTE,WiMAX,Flash-OFDM, or UMB, ie., but there is no true commercial 4G in the US, not even close). At anyrate, Netflix would be nice for me if I was travelling, and was bored, but I don’t know how many people (myself included) that would spend a lot of time watching 1.5+ hour movie on a phone. It’ll likely be more popular with the tablet crowd.
    Just my seven cents worth.

  7. Everyone seems to make such a big deal about no netflix app but I for one have never had the urge to watch movies and tv on my phone. If I spent 2 hours on the bus everyday then I would but besides that? How many people will actually use an app like this?

  8. i would.

  9. I would use a netflix app for about an hour everyday if I had one. It would be amazing, I’m so looking forward to it.

  10. As someone who rides the bus, yes I would use it and I look forward to the day it arrives.

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