Google Goggles is currently the bee’s knees among Android users, and Google can obviously see that. We’re scanning QR codes, text, pictures of products, and more to search for stuff without having to know the product name and manually type it in. As it ties into search, one would think that the next logical step for Goggles would be to tie it into advertising. Google thinks so too, of course, and that’s what they’ve enabled with a new experiment they’re holding with a few of their partners.
Businesses can enable a richer advertising experience by enabling their ads with Goggles support. For instance, walking into a movie theater and “Goggling” the poster for a movie would bring up its trailer, while “Goggling” a picture of the inside of a Buick would bring up a deal or a fuller version of the ad for the user to check out. Watch the video above to get more of an idea of the direction Google’s going in with this.
I think this is great and it will really make the advertising experience for mobile users and advertisers much more fun. It’s clear that Google’s trying to evolve ads by making them fun, interactive, and engaging. No longer are we being met with boring black on white text with a blue hyperlink to take us to a web page. We’re looking at full color ads just as you would anywhere and extracting an experience out of them. Sign me up!